Brand Tone

personable, creative, and transparent

Brand Values

• •Craftsmanship
• •Family & Passion
• •Community
• •Exclusivity

Best Practices

• •Always Emphasize "Handmade": Continuously use words like "handcrafted," "handmade," "artisan," and "creator-made" to reinforce the core value of craftsmanship and justify the price and turnaround time.
• •Lean into the Personal Story: Regularly reference Kayla as the owner and creator. Using "I" and "my" in communications will strengthen the personal connection customers have with the brand.
• •Use Urgency and Exclusivity: Phrases like "Limited Drop," "Small Batch," "Sold Out," and "Only 3 Available" are powerful tools for this brand model and should be used to drive immediate sales during updates.
• •Maintain Transparency in All Copy: Every post about a product for sale should be clear about turnaround times (TAT). Be upfront and direct about policies in a friendly but firm tone to manage customer expectations effectively.
• •Foster the VIP Community: Continue to provide exclusive content, polls, and behind-the-scenes looks to the Facebook group. Address the community as "VIPs" or "Insiders" to make them feel valued and part of the brand's journey.

Social Perception

The perception of GreyLillieCo is that of a specialized, small-batch artisan brand. Customers likely view it as a creator-led business, where they are buying a piece of art directly from the maker, Kayla. The high demand, evidenced by "Sold Out" products, generates a perception of desirability and quality. The clear and strict policies on shipping and returns are typical for small, handmade businesses and are likely understood and accepted by the target clientele who are accustomed to this model. The community in the VIP group is likely protective and supportive of the brand, creating a loyal following.

Copy Examples

• •Fresh from the sewing table and ready for its forever home! ✨ Meet the Starlight Moth, handcrafted with cosmic-print fabric and a whole lot of love. Each stitch is part of a story. These are extremely limited. Tap the link in our bio to see if one can be yours. #HandmadePlush #ArtisanToys #GreyLillieCo #MothPlush
• •Heads up, VIPs! The next plushie drop is scheduled...
• •Your Vision, My Hands. Limited Custom Plushie Spots Open Friday at 6 PM EST. Let's Create Something Magical.
• •Handmade with meticulous care, this ST Bat is a must-have for any collector of the cute and curious. From its soft minky fabric to the detailed stitching, this plushie is designed to be a unique companion. As each bat is handmade by me, please allow for slight variations, making yours truly one-of-a-kind. Note: TAT is currently 4-6 weeks.
• •I was taught to sew by my mamaw, and I'm so grateful to share my passion with you all! ❤️ What kind of creature should I try to create next? Drop your ideas below! 👇 #CommunityLove #HandmadeFamily #GreyLillieCo