Brand Tone

functional, confident, and quality-focused

Brand Values

• •Quality and Durability
• •Functionality and Comfort
• •Heritage and Experience
• •Style and Confidence

Best Practices

• •Lead with Quality and Heritage: Always anchor the brand's message in its core strengths: over 60 years of experience and the use of high-quality materials like 100% leather. This builds trust and justifies the purchase.
• •Balance Function and Style in Your Language: Use a vocabulary that speaks to both durability and aesthetics. Combine words like "robust," "durable," and "water-resistant" with "elegant," "stylish," and "contemporary."
• •Use a Confident and Direct Tone: Avoid overly playful or ambiguous language. The copy should be clear, informative, and confident, reflecting the reliability of the products themselves.
• •Tell a Story of Versatility: Frame the products as solutions for a multi-faceted life. Showcase how Greyder shoes can take a person from a professional setting to a casual outing or an outdoor adventure, emphasizing their adaptability.
• •Be Transparent and Educational: Continue providing detailed product care information. This not only helps the customer but also reinforces the brand's commitment to quality and longevity, positioning Greyder as an expert in leather footwear.

Social Perception

In the German market, Greyder has a very low level of brand awareness. The social media presence is minimal, and there are few independent reviews or discussions about the greyder.de store. For those familiar with the international Turkish brand, it is generally perceived as offering good value —quality leather shoes at a competitive price point. However, for the new German consumer, Greyder is an unknown entity. The primary perception is that of a foreign heritage brand attempting to establish a foothold in a new market.

Copy Examples

• •Your Adventure Awaits. Your Boots Are Ready. From city streets to mountain trails, our 100% leather outdoor boots are built to handle it all. Engineered for durability and comfort, Greyder is your trusted partner for every journey. Discover the collection.
• •Style that moves with you. Our new casual sneakers blend 66 years of craftsmanship with modern design for all-day comfort and effortless flair. #Greyder #CasualFashion #UrbanStyle #MadeToLast
• •Elegance Meets Endurance. Explore our new collection of women's shoes, where premium leather and timeless design create the perfect fit for any occasion.
• •The Timeless Loafer, Perfected. Invest in lasting elegance. Crafted from premium, 100% genuine leather, this classic loafer delivers superior quality and durability for the office or any occasion where refinement matters. Experience the Greyder difference.
• •Quality You Can Feel. Styles You'll Love. Open for 10% Off.