Brand Tone

Sophisticated, Masculine-leaning, Evocative & Sensorial, Approachable Luxury, Community-Oriented

Brand Values

• •Quality Craftsmanship
• •Sophistication & Elegance
• •Sustainability
• •Mood Curation/Well-being
• •Customer Connection/Personalization

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (sophisticated, evocative, masculine-leaning, approachable luxury, community-oriented) with examples of do's and don'ts. Share this with anyone creating content.
• •Use Evocative Language: Focus on sensory details and the *feeling* or *mood* the candles create, not just the scent notes. Words like 'enveloping,' 'heady,' 'rich,' 'warm,' 'refined,' and 'curated' align well.
• •Maintain Visual Consistency: Ensure photography and graphics across all platforms reflect the sophisticated and slightly masculine aesthetic. This reinforces the written tone.
• •Engage Authentically: When interacting on social media or responding to reviews, maintain the sophisticated yet approachable and appreciative tone. Personalize responses where possible.
• •Highlight Core Values in Storytelling: Weave in mentions of organic ingredients, handcrafted quality, sustainability efforts, and community involvement naturally within product descriptions, social media posts, and 'About Us' sections to reinforce brand identity.

Social Perception

Customers perceive Grey Candle Company as a provider of high-quality, luxurious, and unique scented candles. The scents are often described as rich, complex, and long-lasting. The brand is seen as having a sophisticated and somewhat masculine edge, which is appreciated by many. There's a positive perception regarding their customer service and engagement. The subscription box is viewed as a good value and a pleasant way to discover new scents.

Copy Examples

• •Headline: Elevate Your Atmosphere. Discover Grey Candle Company. Body: Transform your space with sophisticated, handcrafted scents designed to curate the perfect mood. Organic ingredients, custom blends. Experience the difference. Call to Action: Shop Now.
• •Headline: The Scent of Distinction. Introducing 'Boulevard'. Body: Heady wine, spicy cinnamon, warm cloves, and earthy patchouli meet tobacco leaf. Enter a realm of refined masculinity. Call to Action: Uncover Boulevard.
• •Headline: Your Monthly Dose of Elevated Living. Body: Join The Monthly Grey subscription and receive a curated, premium candle delivered to your door. Tailored to your unique scent preferences. Call to Action: Start Your Scent Journey.
• •Headline: More Than a Candle. It's An Experience. Body: At Grey Candle Company, we handcraft moments. Each scent is a carefully blended narrative for your space. What story will you tell? Call to Action: Explore Our Scent Library.
• •Headline: Crafted in Atlanta. Enjoyed Everywhere. Body: Proudly a Black-owned business, Grey Candle Company brings sustainable luxury and sophisticated fragrance to homes like yours. Call to Action: Support & Shop.