Brand Tone

friendly, approachable, relatable, and empowering

Brand Values

• •Customer Empowerment & Confidence
• •Authenticity & Relatability
• •Community Building
• •Quality & Thoughtful Curation
• •Customer Service
• •Supporting Small Business

Best Practices

• •Know Your "Why": Always remember the core mission – empowering women and making them feel confident. Let this purpose shine through in every piece of copy. Your founders' story of overcoming body image issues is powerful; weave that authenticity in.
• •Speak Like a Friend, Not a Corporation: Use warm, conversational language. Ask questions, use emojis where appropriate (especially on social media), and don't be afraid to share a little personality. Address your customer directly ("you," "your").
• •Emphasize Inclusivity and Empowerment: Continuously reinforce that your clothing is for all women, celebrating different body types, ages, and styles. Use uplifting and supportive language.
• •Be Authentic and Relatable: Share behind-the-scenes content, talk about real-life (like being busy moms), and don't shy away from being genuine. This builds trust and a stronger community.
• •Maintain Consistency Across Platforms, But Adapt to the Medium: While the core friendly and empowering tone should be consistent, tailor the specific style of communication to each platform. TikTok can be more informal and humorous, while an email newsletter might be slightly more polished but still warm. Regularly review your content to ensure it aligns with the established tone and values.

Social Perception

Customers generally perceive Grey Barn Boutique very positively. Reviews frequently praise: Excellent Customer Service, Quality Products, Fast Shipping, Great Selection & Style, Positive & Welcoming Atmosphere, Relatability and Authenticity of Owners, Community Focus, Body Positivity.

Copy Examples

• •Instagram Post Caption (New Arrivals): Hey beauties! 👋 Your wardrobe called, and it's asking for these stunning new arrivals! 😉 We've handpicked pieces that are all about making you feel AMAZING and totally yourself. Because you deserve to shine! ✨ Come see what's new and treat yourself – link in bio! #GreyBarnGlowUp #FeelGoodFashion #NewCollection
• •Facebook Ad (Promoting a Sale): Let's be real, mama – you work hard, and you deserve a little something special! 😉 Our latest sale is ON, packed with comfy, stylish pieces that won't break the bank. Find that perfect outfit that makes you feel confident and ready to take on anything. Shop now and join our amazing community of women! #GreyBarnStyle #SaleAlert #MomStyle #YouDeserveIt
• •TikTok Video Script (Styling Tip): (Upbeat, friendly tone, showing different ways to style a versatile top) Okay, so you know that one top you can wear, like, a MILLION ways? This is IT! 🙌 Whether you're running errands (hello, fellow busy moms! 🙋‍♀️), heading to brunch, or even a casual date night, we've got you covered. It's all about feeling comfy AND fabulous. Which look is your fave? Let us know in the comments! 👇 #StyleHack #VersatileFashion #GreyBarnBoutique #RealStyleForRealWomen
• •Email Newsletter Snippet (Highlighting Body Positivity): At Grey Barn, we believe fashion is for EVERY body. Seriously. We're tired of clothes dictating how we *should* feel. Instead, let's find pieces that celebrate YOU – your unique shape, your amazing style, your incredible confidence. Our latest collection is filled with just that. Let us help you find something you'll love and feel fantastic in! ❤️ #FashionForAll #BodyConfidence #GreyBarnLove
• •Website Banner (Welcome Message): Welcome to the Grey Barn family! We're Kateri & Alyssa, and we're SO glad you're here. Our mission? To help you find clothes that make you feel beautiful, confident, and ready to conquer your day. Let's find your next favorite outfit together! ✨ #ShopGreyBarn #WomenSupportingWomen