Brand Tone

enthusiastic, aspirational, customer-centric, and accessible

Brand Values

• •Personalization and Individuality
• •Quality and Innovation
• •Passion for Automotive Culture
• •Customer Satisfaction

Best Practices

• •Maintain an Enthusiastic and Aspirational Tone: Use vibrant and passionate language that reflects a love for cars. Words like "stunning," "brilliant," and "unforgettable" will resonate with the target audience.
• •Emphasize Ease and Simplicity: Consistently highlight the "plug-and-play" and "no-drill" aspects of the installation. This appeals to a broad range of car owners, not just hardcore modifiers.
• •Focus on the "Why" Not Just the "What": Instead of just describing the product, focus on the feeling it evokes—pride, individuality, and a sense of luxury.
• •Show, Don't Just Tell: Utilize high-quality visuals (videos and images) in all marketing materials to showcase the product in action. The visual impact is the primary selling point.
• •Incorporate Customer Testimonials and User-Generated Content: Leverage the positive reviews by featuring customer photos and quotes. This builds social proof and reinforces the brand's community-oriented and customer-centric values.

Social Perception

Generally positive regarding visual appeal and ease of use, with some negative feedback concerning product fitment and customer service responsiveness. Perceived as an affordable way to add a luxurious touch to a vehicle.

Copy Examples

• •Open the Door to a New You. Your car is more than just a ride—it's a statement. With Greetlamp, every arrival is an event. Our ultra-clear welcome lights project your passion for all to see. Easy to install, impossible to ignore.
• •Don't Just Drive. Announce Yourself. You've customized every detail of your car. Why stop at the door? Greetlamp offers a stunning, crisp logo projection that makes every entrance memorable. It’s the small detail that makes a big impact.
• •The Easiest Mod You'll Ever Love. Get that custom look in minutes. Our plug-and-play welcome lights are designed for a perfect fit and a hassle-free installation. No drills, no wiring, just a brilliant display of your car's emblem.
• •From Our Passion to Your Pavement. Born from a love of automotive beauty, Greetlamp is dedicated to helping you personalize your vehicle. We innovate constantly to bring you the brightest, clearest, and most durable welcome lights on the market.
• •Your Car, Your Signature. Let your car's personality shine. With Greetlamp's custom welcome lights, you can project your style every time you open the door. A unique touch for the discerning car enthusiast.