Brand Tone

Friendly, personal, creative, positive, enthusiastic, and conversational, making the brand feel like a creative friend.

Brand Values

• •Creativity and Thoughtful Design
• •Sustainability and Eco-Friendliness
• •Small Business and Local Production
• •Personal Connection and Gratitude
• •Organization and Joy in Everyday Tasks

Best Practices

• •Maintain the Founder's Voice: Continue to use "I" and share personal anecdotes from Nai. This is a powerful differentiator that builds a strong, personal brand identity.
• •Highlight Core Values in Every Message: Consistently mention keywords like "sustainably made," "thoughtfully designed," "small business," and "NYC-made" in product descriptions, social media posts, and marketing materials.
• •Engage with the Community Personally: Respond to comments and messages with the same friendly and approachable tone. Use emojis and a conversational style to foster a sense of community.
• •Tell Stories, Don't Just Sell Products: Frame content around the story of the product's creation, the inspiration behind a design, or how a product can bring joy or organization to the customer's life.
• •Keep the Language Positive and Encouraging: The brand's tone is uplifting. Copy should focus on positive outcomes, such as adding joy, staying organized, or sending a heartfelt message, rather than focusing on problems.

Social Perception

Overwhelmingly positive. The brand is seen as a genuine and passionate small business, with customers appreciating the creative process, product quality, personal story of the founder, and commitment to sustainability.

Copy Examples

• •Your daily to-do list just got a major glow-up. ✨ Life's too short for boring stationery, so we made this fun checkered notepad to add a little joy to your desk. Sustainably made in NYC, because we care. #GreetingsFromNai #StationeryAddict
• •Send a little piece of your heart, sustainably. Our new holiday cards are here to make your warm wishes even more special. Each one is thoughtfully designed by me, Nai, right here in New York City. 💌 #SupportSmallBusiness #EcoFriendly
• •(Video showing Nai designing a new card) From a little spark of an idea to a card you can hold in your hand. ✨ This is what goes into every single piece of stationery at Greetings From Nai. Thank you for being part of the journey! #CreativeProcess #SmallBiz
• •Let's get organized! Our new daily planner sheets are perfect for anyone who wants to build a habit of planning without the pressure. One beautiful page at a time. Let's make 2024 your most organized year yet! #PlannerPerson
• •Hey friend! Just a little note from me, Nai, to say thank you for your amazing support. Seeing you use and love your stationery truly makes my day. As a small, eco-friendly business, every single order means the world. 💖