Brand Tone

Passionate, Friendly and Welcoming, Family-Oriented, Trustworthy and Reliable, Enthusiastic

Brand Values

• •Passion for Gaming: Deeply rooted love for board games is the foundation of the business.
• •Community Building: Belief in games bringing people together.
• •Customer Satisfaction: Commitment to exceptional customer service and providing a good shopping experience.
• •Quality and Variety: Offering a diverse selection of high-quality games and expansions.
• •Tradition and Shared Experience: Highlighting the joy of playing games, a tradition passed through generations.

Best Practices

• •Emphasize Passion and Enthusiasm: Use language that conveys a genuine love for gaming (e.g., "thrilled to offer," "dive into the adventure," "unleash the fun").
• •Maintain a Friendly, Approachable Voice: Write as if you're talking to a fellow gamer or a friend. Avoid overly formal or corporate language. Keep it welcoming.
• •Highlight Family and Community: Weave in the "family-run" aspect and the idea of games bringing people together. This fosters a sense of warmth and trust.
• •Be Clear and Helpful: Ensure product descriptions are accurate and provide useful information, reflecting the reliability seen in customer feedback.
• •Show, Don't Just Tell, Your Values: Instead of just saying "we value community," create copy that invites interaction or shares relatable gaming experiences, subtly demonstrating this value. For example, asking questions in product descriptions or social media, or sharing anecdotes.

Social Perception

Customers generally perceive Green Zink Games as a reliable source for board games and expansions, especially for harder-to-find items like Carcassonne mini-expansions. Known for its range of Carcassonne expansions and other board game accessories. Appreciated for good communication, quick and affordable shipping (especially internationally), and well-packaged items. Recognized as a UK-based family business serving a specific segment of the gaming market.

Copy Examples

• •Homepage Banner: "Fuel your passion for play! Green Zink Games, a family of gamers serving yours. Discover your next favorite game or that elusive expansion right here."
• •Product Description (e.g., for a Carcassonne expansion): "Just like our family, some game collections are always growing! Complete your Carcassonne adventure with this exciting expansion. We've loved this game for years, and we're thrilled to help you expand yours."
• •'About Us' Snippet: "From our family's game nights to your tabletop, Green Zink Games is built on a shared love for laughter, strategy, and the magic of board games. We're more than a store; we're fellow gamers dedicated to bringing you the best."
• •Email Newsletter Subject: "Game On! New Arrivals & Family Favorites from Green Zink Games 🎲"
• •Social Media Post (if they were to create one): "What's hitting your table this weekend? We're diving into [Game Name]! Share your gaming moments with us. #GreenZinkGames #BoardGameFamily #TabletopFun"