Brand Tone

Eco-Conscious & Responsible, Innovative & Modern, User-Friendly & Empowering, Informative & Helpful, Confident & Positive

Brand Values

• •Sustainability
• •Innovation
• •User-Centricity/Convenience
• •Performance & Quality
• •Value
• •Collaboration
• •Curiosity
• •Accountability

Best Practices

• •Always Emphasize Eco-Benefits: Consistently weave in 'zero emissions,' 'eco-friendly,' 'sustainable,' or 'kinder to the planet' to reinforce this core value.
• •Highlight Convenience and Ease: Use words like 'effortless,' 'easy,' 'lightweight,' 'convenient,' 'no fuss,' 'quick' to appeal to users seeking simpler solutions.
• •Showcase the Battery Ecosystem: Regularly mention the interchangeable battery system and the value it provides across different tools and voltage platforms.
• •Use Empowering and Positive Language: Frame product benefits around what the user can achieve ('Unleash,' 'Discover,' 'Transform,' 'Enjoy') and maintain an optimistic, forward-looking perspective.
• •Balance Innovation with Accessibility: Talk about advanced technology (e.g., 'brushless motor,' 'lithium-ion') but explain its benefits in simple, user-focused terms (e.g., 'longer runtime,' 'more power,' 'less maintenance').

Social Perception

Positive Environmental Choice, Good for Domestic Use, Convenience is Key, Value Proposition, Growing Reputation, Some Skepticism for Heavy-Duty Work

Copy Examples

• •Headline: Your Garden, Greener and Quieter. Body: Make the switch to Greenworks battery power and discover a cleaner, quieter way to a beautiful garden. No fumes, no fuss, just effortless results. Explore our 24V range today! Call to Action: Shop Eco-Friendly Tools
• •Headline: Unleash the Power. Share the Battery. Body: From mowing the lawn to trimming the hedges, Greenworks' interchangeable batteries power your entire garden. Experience robust performance and ultimate convenience with our 40V system. Call to Action: Discover the 40V Collection
• •Headline: Enjoy the Sound of Nature, Not Your Mower. Body: Greenworks tools are designed for powerful performance with minimal noise. Get your garden tasks done efficiently and peacefully, leaving more time to relax and enjoy your outdoor space. Call to Action: Find Your Perfect Mower
• •Headline: The Future of Gardening is Here. And It's Cordless. Body: With cutting-edge battery technology and innovative design, Greenworks is revolutionizing garden care. Experience the freedom and power of our tools and join the battery-powered movement. Call to Action: Learn About Our Technology
• •Headline: Tame Your Hedges with Ease. Body: Lightweight, powerful, and perfectly balanced. Greenworks cordless hedge trimmers make shaping and maintaining your hedges simpler than ever. Get crisp, clean cuts every time, without the hassle of cords or petrol. Call to Action: Shop Hedge Trimmers