Brand Tone

Authentic & Craft-Oriented, Practical & Functional, Quality-Focused & Durable, Direct & Informative, Customer-Centric (in service)

Brand Values

• •Craftsmanship
• •Quality Materials
• •Durability & Longevity
• •Uniqueness & Individuality
• •Functionality & Practicality

Best Practices

• •Prioritize "Handmade" and "Genuine Leather": Consistently use terms that highlight the artisanal nature and quality of the materials, such as "hand-finished," "genuine buffalo/cowhide," and "natural grain."
• •Emphasize Durability and Timelessness: Frame the products not just as fashion items, but as long-lasting companions. Use words like "enduring," "built to last," "timeless design."
• •Showcase Practical Benefits with an Authentic Voice: When describing features, connect them to real-life use in a direct, honest way. Avoid overly trendy or superficial language. For example, instead of "super chic pockets," try "thoughtfully placed compartments for your essentials."
• •Highlight Uniqueness: Consistently remind customers that each bag has its own individual character due to the natural variations in the leather. This reinforces authenticity and makes each piece feel special.
• •Maintain a Direct and Informative Style: Keep website copy, product descriptions, and even social media posts clear, concise, and focused on providing valuable information about the product's materials, craftsmanship, and functionality.

Social Perception

Positive for product quality, appreciation for design and functionality, limited broader online discussion, trust in authenticity.

Copy Examples

• •Headline: Crafted by Hand, Designed for Life. Greenwood Leather. Body: Discover the unique character of genuine leather. Each Greenwood bag is a testament to traditional craftsmanship and timeless style, built to accompany you on every journey.
• •Headline: Real Leather, Real Character. Body: No two Greenwood bags are exactly alike. Embrace the natural beauty and durability of full-grain buffalo leather, handcrafted into a companion that tells your story.
• •Headline: Function Meets Enduring Style. Body: From daily commutes to weekend adventures, our leather bags offer thoughtful organisation and rugged elegance. Find your perfect Greenwood today.
• •Headline: The Art of Leather. The Promise of Greenwood. Body: We believe in quality that speaks for itself. Our handmade leather bags are meticulously crafted for those who appreciate authenticity and lasting value.
• •Headline: Your Everyday Essential, Elevated by Craft. Body: Experience the touch of genuine, hand-finished leather. Greenwood bags blend practical design with the rich, individual charm that only nature can provide.