Brand Tone

Artisanal, Authentic, Sophisticated, Passionate, Proudly Canadian

Brand Values

• •Craftsmanship
• •Quality Materials
• •Uniqueness & Individuality
• •Sustainability (Potentially)
• •Timeless Design
• •Customer Satisfaction
• •Passion for Wood

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Artisanal, Authentic, Sophisticated, Passionate, Proudly Canadian) with specific examples of words to use and avoid. For instance, use words like "meticulous," "heritage," "bespoke," "natural," "enduring," and avoid overly casual slang or generic corporate jargon.
• •Focus on Storytelling: Emphasize the narrative behind the pieces – the origin of the wood, the inspiration for the design, the care taken in its creation. This reinforces the artisanal and authentic values.
• •Highlight Sensory Details: Use descriptive language that appeals to the senses – the feel of the wood ("smooth, hand-sanded finish"), the visual beauty ("deep, lustrous grain," "warm tones"), even the subtle scent of natural wood.
• •Maintain Quality Over Quantity: Just as the furniture is built to last, the copy should be thoughtful and well-crafted. Avoid rushing content; ensure it reflects the same care and attention to detail as the physical products.
• •Educate and Inspire: Share knowledge about wood types, woodworking techniques, or sustainable practices. Position the brand as an authority and a source of inspiration for those who appreciate fine craftsmanship and natural materials, reinforcing its sophisticated and passionate image.

Social Perception

High-Quality & Premium, Artistic & Unique, Trustworthy & Skilled, Niche & Specialized, Potentially Eco-Conscious

Copy Examples

• •Product Description (Live Edge Table): "Invite the untamed beauty of nature into your home. Our [Wood Type] live edge dining table is a testament to the raw artistry of wood, each curve and grain telling a unique story. Meticulously handcrafted in Canada, this piece isn't just furniture; it's a conversation starter, a legacy in the making."
• •Social Media Post (Instagram - showing a new piece): "Fresh from the workshop ✨ This [Product Name] features stunning [Wood Type] with [specific detail, e.g., 'rich figuring,' 'delicate butterfly inlays']. We believe in letting the wood's natural character shine. DM us to learn more about commissioning your own piece of functional art. #GreenWalnutInc #HandcraftedLuxury #MadeInCanada #WoodArt"
• •About Us Snippet (Website): "At Green Walnut Inc., wood is more than a material; it's our passion. From selecting the perfect slab to the final, hand-rubbed finish, we pour our expertise and dedication into every piece. We are proud to create timeless, Canadian-made furniture designed to be cherished for generations."
• •Email Subject Line (for a new collection): "Discover Enduring Elegance: The New [Collection Name] by Green Walnut Inc."
• •Ad Copy (Targeting design-conscious homeowners): "Elevate Your Space with Soulful Craftsmanship. Green Walnut Inc. offers bespoke wooden furniture, handcrafted in Canada to bring warmth, character, and timeless design to your home. Explore our collections or envision your custom piece today."