Brand Tone

Authentic & Trustworthy, Caring & Nurturing, Informative & Educational, Down-to-earth & Approachable, Passionate

Brand Values

• •Natural & Organic
• •Health & Wellbeing
• •Ayurvedic Principles
• •Sustainability & Eco-Friendliness
• •Purity & Quality
• •Family & Community
• •Ethical Practices

Best Practices

• •Tell Your Story: Consistently weave in elements of the Green Trading origin story – the family, the inspiration from Ayurveda, and the personal health journey. This reinforces authenticity and passion.
• •Emphasize "Organic" and "Natural" with Integrity: Always back up these claims by mentioning certifications (like BioGro) and specific ingredient philosophies (e.g., whole herb, no chemicals). This builds trust.
• •Use Warm, Empathetic Language: Write as if you are offering caring advice to a friend or family member. Focus on benefits and solutions that nurture well-being.
• •Educate Gently: Share knowledge about Ayurveda, the benefits of specific ingredients, and the importance of organic choices without being preachy. Position the brand as a helpful guide.
• •Show, Don't Just Tell, Your Values: Instead of just saying "we are eco-friendly," mention specific practices like using solar power or offering compostable products. Let customer testimonials speak to the product effectiveness and the brand's trustworthiness.

Social Perception

Highly Trusted, Effective Products, Ethical & Responsible, Authentic & Genuine, Knowledgeable

Copy Examples

• •Headline: Rediscover Nature's Wisdom. Your Journey to Wellness Starts Here. Body: "At Green Trading, we believe true health comes from nature. Inspired by ancient Ayurvedic traditions and crafted with certified organic ingredients, our family is dedicated to bringing you pure, effective solutions for a vibrant life. Explore our range and feel the difference. #OrganicWellness #AyurvedaNZ"
• •Headline: Gentle Care for Your Loved Ones (Even the Furry Ones!). Body: "From soothing skin balms to nourishing supplements, Green Trading offers natural, organic goodness for the whole family – pets included! We use only the purest ingredients, because we believe what you put on and in your body matters. Shop our family-approved essentials. #NaturalPetCare #OrganicFamily"
• •Headline: More Than Just Organic. It's a Way of Life. Body: "Our passion for organic living began with a personal journey to health. Today, Green Trading is committed to providing products that are kind to you and the planet. From our BioGro certified supplements to our eco-friendly home solutions, join us in making conscious choices for a healthier world. #SustainableLiving #GreenTradingNZ"
• •Headline: The Power of the Whole Herb. The Heart of Ayurveda. Body: "Why choose Green Trading? We honor the wisdom of Ayurveda by using the whole plant, not just extracts, ensuring you receive nature’s full spectrum of benefits. Experience the purity and potency of our traditional formulations, made with love in New Zealand. #WholeHerb #AyurvedicHealing"
• •Headline: Feel the Green Trading Glow: Customers Love Our Natural Approach! Body: "I love this product, i recommend it to everyone!' - Alice H. Our customers are experiencing the real benefits of pure, organic ingredients. From enhanced well-being to radiant skin, discover why so many trust Green Trading for their natural health needs. Read more inspiring stories on our site! #CustomerLove #NaturalHealthNZ"