Brand Tone

Artistic, Personal, Passionate, Professional, Knowledgeable, Creative, Unique, Approachable, Welcoming

Brand Values

• •Creativity & Artistry
• •Customer Focus & Personalization
• •Quality & Freshness
• •Passion for Floristry
• •Supporting Special Moments

Best Practices

• •Embrace 'Artistic' Language: Use descriptive and evocative words that highlight the beauty, creativity, and craftsmanship involved in floral design. Think 'hand-crafted,' 'bespoke,' 'artfully arranged,' 'vibrant,' 'delicate,' 'lush.'
• •Maintain a 'Personal & Passionate' Voice: Write as if you're speaking directly to a valued client. Share your enthusiasm for floristry. Use 'we' and 'you' to foster a connection. Let your genuine love for flowers shine through.
• •Showcase 'Expertise through Storytelling': Instead of just listing services, tell small stories or paint pictures with your words. For instance, describe how a specific arrangement can transform a space or evoke an emotion. Highlight the collaborative process with clients, especially for custom designs like wedding florals.
• •Be 'Authentically Local': While inspiration can be broad, consistently tie your services back to your local community (Post Falls, Coeur d'Alene). Mentioning local expertise or understanding local wedding venues (if applicable) can reinforce this.
• •Keep it 'Positive and Inspiring': Focus on the joy, beauty, and positive emotions that flowers bring. Even when discussing more solemn occasions like sympathy flowers, the tone should be one of comfort, care, and remembrance through beauty.

Social Perception

Trusted Wedding & Event Florist, High-Quality Arrangements, Artistic and Talented Designers, Reliable & Good Service

Copy Examples

• •Headline: Your Vision, Blooming: Bespoke Florals for Life's Unforgettable Moments. Body: At Green Thumb Floral Boutique, we don't just arrange flowers; we craft emotions. From the delicate whisper of an elopement bouquet to the vibrant celebration of a milestone, our passion is bringing your unique story to life with custom floral designs. Let's create something beautiful together in Post Falls & Coeur d'Alene.
• •Headline: More Than Flowers, It's Art. Body: Step into our private floral studio or explore our unique Flower Bar and discover a world where creativity blossoms. We’re Green Thumb Floral Boutique, your Coeur d'Alene area artists dedicated to hand-selecting the freshest blooms and designing arrangements that speak volumes. What story will your flowers tell?
• •Headline: Wedding Flowers as Unique as Your Love Story. Body: Your special day deserves more than off-the-shelf flowers. Green Thumb Floral Boutique specializes in personalized wedding and elopement florals in the Post Falls and Coeur d'Alene region. We listen, we design, we pour our hearts into every petal to perfectly capture your vision. Let's make your wedding blooms breathtaking.
• •Headline: The Flower Bar: Your Imagination, Our Blooms! Body: Unleash your inner florist at Green Thumb Floral Boutique's Flower Bar! Hand-pick your favorite fresh stems and create a bouquet that’s all you. Perfect for a thoughtful gift or a beautiful treat for yourself. Come play with petals in Post Falls!
• •Headline: Fresh. Local. Inspired. Your Go-To Floral Artists. Body: Green Thumb Floral Boutique is Post Falls' heart for stunning, fresh floral design. Whether it's a joyful 'just because' bouquet, a comforting sympathy arrangement, or the wedding flowers of your dreams, expect passionate service and blooms that truly shine. Experience the art of floristry.