Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Authentic, Trustworthy, Caring, Empathetic, Educational, Informative, Principled, Passionate, Positive, Uplifting, Approachable & Inclusive
Brand Values
- •Organic Purity
- •Efficacy
- •Ethical Practices
- •Sustainability & Environmental Responsibility
- •Transparency
- •Customer-Centricity
- •Pioneering Spirit
- •Inclusivity
Best Practices
- •Lead with Authenticity and the Founder's Story: Continuously weave in Charlotte Vøhtz's motivation for starting Green People – her daughter's sensitive skin. This reinforces the caring, problem-solving, and trustworthy aspects of the brand.
- •Educate, Don't Just Sell: Provide valuable information about the benefits of organic ingredients, the meaning of certifications, and why certain synthetic ingredients are avoided. This positions Green People as knowledgeable experts and builds trust.
- •Emphasize "Certified Organic" and Ethical Standards: Consistently highlight certifications (Soil Association, Vegan Society, PETA) and ethical commitments (cruelty-free, fair trade, reef-safe) in product descriptions, social media, and marketing materials to reinforce core values.
- •Use Warm, Empathetic, and Inclusive Language: Address customer concerns with understanding, especially regarding sensitive skin. Ensure the language is welcoming to all skin types, ages, and genders, reflecting the "for everyone" value.
- •Maintain Visual Consistency with Natural and Calming Imagery: Ensure all visual content (website, social media, ads) reflects the brand's connection to nature, purity, and gentleness. Use clean aesthetics, natural elements, and imagery that evokes health and well-being.
Social Perception
Highly Trusted, Effective for Sensitive Skin, Ethical & Eco-Conscious Choice, High Quality, Good Value (for many), Pioneering & Knowledgeable, Caring & Authentic
Copy Examples
- •Headline: Sensitive Skin? Finally Find Your Peace. Body: "Tired of flare-ups and frustration? Our certified organic skincare, born from a mother's love, is expertly formulated to soothe and nourish even the most delicate complexions. Experience the Green People difference. Your skin will thank you. #OrganicCare #SensitiveSkinSolution"
- •Headline: True Organic. True Results. No Compromises. Body: "For over 25 years, we've refused to compromise on purity or performance. Green People means certified organic ingredients, planet-friendly packaging, and a promise to never test on animals. Discover skincare that's as kind to the Earth as it is to your skin. #EthicalBeauty #CertifiedOrganic"
- •Headline: More Than Just Natural. It's Certified Wonderful. Body: "Did you know many 'natural' brands contain less than 1% natural ingredients? At Green People, we helped write the rules for organic beauty. Our products are packed with high-performance botanicals and proudly display their organic certifications. Demand more for your skin. #GreenBeautyTruth #PioneerInOrganic"
- •Headline: Gentle Enough for Your Little One, Powerful Enough for You. Body: "From our award-winning Organic Babies range to our advanced Age Defy+ collection, Green People offers effective, certified organic care for the whole family. Trust in nature's best, ethically made in the UK. #FamilySkincare #OrganicForAllAges"
- •Headline: Love Your Skin, Love Our Planet. Body: "Our commitment goes beyond beautiful skin. With reef-safe sunscreens, recyclable sugarcane packaging, and donations to environmental charities, choosing Green People means choosing a healthier planet. Join our community of conscious consumers. #SustainableSkincare #ProtectOurPlanet"
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