Brand Tone

Ethical, Appreciative, and Customer-Focused, with elements of Passion and Accessibility

Brand Values

• •Artisan Support & Craft Preservation
• •Authenticity & Uniqueness
• •Quality Craftsmanship
• •Sustainability & Eco-consciousness
• •Customer Satisfaction
• •Fairness & Affordability

Best Practices

• •Develop a Brand Voice Guide: outlining the key elements of Green Ninja's tone (Ethical, Appreciative, Customer-Focused, Passionate, Accessible) with do's and don'ts.
• •Prioritize Storytelling: Continuously weave the narrative of artisan support, traditional crafts, and the journey of the products.
• •Emphasize Benefits Beyond the Product: Highlight the positive impact of purchasing them – supporting artisans' livelihoods, preserving traditions, and making eco-conscious choices.
• •Maintain Transparency and Authenticity: Be open about where products come from and how they are made.
• •Educate and Inspire (especially through the blog): Use the blog to share valuable content on sustainable living, the cultural significance of crafts, and tips for eco-friendly home decor.

Social Perception

Positive customer experiences, reliable service, trusted source for unique & eco-friendly decor, supportive of artisans

Copy Examples

• •Homepage Banner: Discover the Soul of India, Handmade for Your Home. At Green Ninja, every piece tells a story of tradition, skill, and sustainable artistry. Explore unique, eco-friendly decor that empowers artisans and beautifies your space.
• •Product Description (e.g., for a hand-painted ceramic pot): More than just a planter, this vibrant ceramic pot is a testament to generations of Indian craftsmanship. Hand-painted with eco-friendly dyes by our partner artisans, it brings a touch of unique beauty and conscious living to your home. Support traditional art and brighten your world, one beautiful piece at a time.
• •About Us Snippet: We are Green Ninja: a small team with a big passion for authentic, handcrafted treasures. We journey through India to connect you with talented artisans, ensuring every product is made with love, respect for the planet, and a commitment to fair practices. Join us in celebrating artistry and mindful living.
• •Social Media Post (Instagram/Facebook - if they were to expand): Transform your home into a sanctuary of unique style and ethical choices. ✨ Our latest collection of handcrafted decor from India is here! Each item is a labor of love, supporting artisans and promoting eco-friendly practices. Swipe to see the beauty, tap to make it yours. #GreenNinjaME #HandmadeHomeDecor #EthicalShopping #SupportArtisans #SustainableLivingUAE
• •Email Marketing Subject Line/Snippet: Subject: New Arrivals: Handcrafted Beauty, Ethically Sourced Just For You. Snippet: Dear [Customer Name], discover unique pieces that make a difference. Our new collection from Indian artisans is here, bringing warmth, tradition, and eco-conscious style to your home...