Brand Tone

The brand tone is passionate and committed, driven by environmental change. It is knowledgeable and authoritative, positioning the brand as an expert in compostable packaging. It is professional and trustworthy, built on certifications and quality assurance, and solution-oriented, offering practical alternatives for businesses.

Brand Values

• •Sustainability
• •Quality
• •Trust & Genuineness
• •Choice & Partnership

Best Practices

• •Lead with the Mission: Every piece of copy should connect back to the core mission of eliminating single-use plastics and promoting sustainability.
• •Balance Passion with Professionalism: Use passionate language to inspire action, but ground it in professional, authoritative facts and certifications to build trust.
• •Use "Solution" Focused Language: Frame products as solutions, helping businesses achieve sustainability goals or solve problems like plastic bans.
• •Educate, Don't Just Announce: Explain the benefits and differences of materials and define what "certified compostable" truly means to empower the audience.
• •Maintain the "Eco-Chic" Aesthetic: Ensure the language reflects the high quality and visual appeal of the products, conveying both performance and style.

Social Perception

The brand is perceived as an environmentally conscious leader in the fight against single-use plastics within the UK food service industry. Customers view them as a reliable B2B supplier for certified, high-quality compostable packaging, and an advocate and educator for sustainability and hygiene.

Copy Examples

• •The Future of Food Service is Plant-Based. Join thousands of UK businesses making the switch from single-use plastic. Shop our 100% certified compostable packaging.
• •Your coffee, your brand, our planet. ☕ Our custom-printed compostable cups look good and do good. Made from plants, not plastic, they're designed for the circular economy. Let's create your sustainable packaging together.
• •Don't let the plastic ban hurt your takeaway service. We offer the UK's widest range of certified compostable takeaway boxes, cutlery, and containers. Get compliant and delight your customers. Order your free samples today!
• •Beyond the Bin: Why 'Compostable' is More Than a Buzzword for the Hospitality Sector.
• •Crafted from reclaimed sugarcane fiber (bagasse), this container is a triumph of sustainable design. It's strong, grease-resistant, and certified to compost in under 12 weeks. A premium choice for your food and the planet.