Brand Tone

Professional and Experienced, Solution-Oriented and Consultative, Quality-Focused, Modern and Innovative, Approachable and Customer-Centric, Eco-Conscious (Increasingly)

Brand Values

• •Quality
• •Experience & Expertise
• •Innovation
• •Customer Success/Partnership
• •Sustainability
• •Versatility & Customization
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Professional, Innovative, Consultative, Eco-conscious), key messaging points, preferred terminology, and things to avoid. Share this with anyone creating content.
• •Focus on Solutions and Benefits, Not Just Features: Highlight how the packaging products solve customer problems or help them achieve their branding goals (e.g., "enhance your brand visibility," "create a memorable unboxing experience," "showcase your commitment to sustainability").
• •Emphasize Experience and Quality Subtly: Weave in the company's heritage and commitment to quality without overstating. Phrases like "Backed by 60 years of expertise" or "Crafted from high-quality, durable materials" reinforce these values.
• •Maintain a Balance of Professionalism and Approachability: While the primary audience is businesses, the tone should still be helpful and easy to understand. Avoid overly technical jargon unless necessary, and ensure calls to action are clear and inviting.
• •Showcase Innovation and Modernity: Regularly update copy to reflect new trends, sustainable options, and innovative designs the company offers. This reinforces that the brand is forward-thinking despite its long history. Blog content is a great place for this.

Social Perception

Positive for Customization and Quality, Seen as Experienced, Growing Awareness for Eco-Friendly Options, General Online Reviews are Mixed but Limited, Helpful Resource

Copy Examples

• •Headline: Beyond the Box: 60 Years of Packaging Innovation, Tailored for Your Brand. Body: At Prime Line Retail, we don't just make bags and boxes; we craft brand experiences. Leverage our decades of expertise to create packaging that speaks volumes about your quality and vision. Let's design your lasting impression.
• •Headline: Sustainable Packaging. Powerful Branding. Body: Make a statement with eco-friendly packaging that doesn’t compromise on style or durability. Our innovative, sustainable solutions protect your products and the planet, helping your brand shine responsibly. Explore our green line.
• •Headline: Your Vision, Beautifully Packaged. Custom Solutions Start Here. Body: From concept to delivery, our team partners with you to bring your unique brand identity to life. High-quality materials, cutting-edge design, and a commitment to your success. That’s the Prime Line promise. Get a custom quote today.
• •Headline: Don't Let Your Packaging Be an Afterthought. Make it Your Advantage. Body: In today's market, packaging is a key differentiator. We provide a diverse range of in-stock and custom options, ensuring your products grab attention and reflect your brand's premium quality. Elevate your unboxing experience.
• •Headline: Quality You Can Feel, Service You Can Trust. Body: For over three generations, Prime Line Retail has been dedicated to exceptional packaging and unparalleled customer support. We offer economically sourced, high-quality solutions designed to meet your business needs and exceed your expectations. Partner with us.