Brand Tone

Calm and Inspiring, Friendly and Approachable, Thoughtful and Intentional, Nature-focused and Organic, Stylish and Contemporary

Brand Values

• •Slow Living
• •Connection with Nature
• •Creating Personal Sanctuaries
• •Quality and Craftsmanship
• •Sustainability
• •Affordability and Accessibility

Best Practices

• •Embrace "Slow Living" Language: Consistently use words and phrases that evoke calmness, mindfulness, intention, and comfort. Terms like "sanctuary," "retreat," "thoughtful," "nourish," "unwind," and "breathe" will reinforce this core value.
• •Connect to Nature: Weave in references to natural elements, earthy tones, organic textures, and the feelings associated with being in nature (e.g., "bring the outdoors in," "earthy palettes," "inspired by landscapes").
• •Focus on Feeling and Atmosphere: Describe how the art makes a space *feel* rather than just how it looks. Use evocative language that appeals to emotions like "cosy," "inviting," "uplifting," "serene," and "warm hug."
• •Maintain an Authentic, Gentle Voice: Keep the tone friendly, slightly informal yet refined. Avoid overly aggressive sales language. The voice should feel like a helpful friend sharing a passion for beautiful, meaningful living.
• •Highlight Craftsmanship and Values Subtly: While mentioning quality and sustainability is important, integrate these messages naturally within the broader narrative of creating beautiful, thoughtful homes, rather than making them the sole focus of every communication. Phrases like "thoughtfully designed," "sustainably sourced materials for quality you can feel good about" work well.

Social Perception

Positive Quality and Aesthetics, Excellent Customer Service, Effective Delivery and Packaging, Brand Alignment with Values, Trustworthy, Featured by Professionals

Copy Examples

• •Headline: Find Your Calm. Bring Home Art That Breathes. Body: In a world that rushes, your home should be a sanctuary. Our nature-inspired abstract art is designed for slow moments and feel-good spaces. Discover pieces that tell your story, beautifully. Call to Action: Explore the Collection
• •Headline: More Than Just Art. It’s a Feeling. Body: Green Lili art is about capturing the quiet joy of a moment, the peace of nature, the warmth of home. Each piece is thoughtfully designed to bring uplifting energy and timeless style to your everyday. Call to Action: Shop New Arrivals
• •Headline: Curate Your Cosy. Art for Slow Living. Body: Embrace a slower pace with art that transforms your space into a haven of comfort and personality. From minimalist designs to dreamy abstract landscapes, find the perfect expression of your unique style. Sustainably made, beautifully crafted. Call to Action: Discover Your Perfect Piece
• •Instagram Caption: Sunlight filtering in, a quiet corner, and art that speaks to your soul. ✨ That's the Green Lili way of life. We believe in creating homes that are not just seen, but felt – spaces that nurture calm and inspire joy. How does your favorite Green Lili piece make your space feel? Share with #GreenLiliHomes Image: A beautifully styled interior shot featuring a Green Lili artwork in a cosy setting. Hashtags: #GreenLiliArt #SlowLiving #HomeSanctuary #AbstractArt #NatureInspired #InteriorStyling #FeelGoodSpace
• •Email Subject: Create Your Retreat: Art for Peaceful Living Email Body: Hi [Customer Name], Imagine a home that welcomes you with a sense of peace and effortless style. At Green Lili, we design modern abstract art inspired by the beauty of nature and the principles of slow living. Each piece is crafted to help you create a space that’s uniquely yours – a place to unwind, recharge, and simply be. Ready to transform your home into a feel-good sanctuary? [Button: Shop Wall Art] Warmly, The Green Lili Team