Brand Tone

friendly, informative, and community-oriented

Brand Values

• •Patient/Customer Care & Education
• •Quality Products
• •Community Focus
• •Accessibility & Convenience
• •Enthusiasm for Cannabis Culture

Best Practices

• •Prioritize Education: Always aim to inform and educate customers about products, strains, and consumption methods in a clear and accessible way.
• •Maintain a Welcoming and Friendly Voice: Whether online or in-store, ensure all communication is approachable, empathetic, and makes customers feel comfortable.
• •Highlight Community Connection: Emphasize local roots and involvement in the Baltimore community to foster a sense of belonging.
• •Showcase Product Quality and Variety: Consistently communicate the high standards of the products offered and the breadth of the selection available.
• •Be Authentic and Passionate: Let genuine enthusiasm for cannabis culture and its benefits shine through in all communications, from product descriptions to social media interactions.

Social Perception

GreenLabs is generally perceived positively by its customers as a reliable and welcoming dispensary with knowledgeable staff and a good product selection. They are recognized as a significant local player, especially with the advent of recreational cannabis.

Copy Examples

• •Unlock a better quality of life. Our knowledgeable budtenders at GreenLabs are here to guide you through Baltimore's best selection of cannabis. Visit us in Fell's Point – your wellness journey starts here.
• •More than just a dispensary, GreenLabs is your community hub for all things cannabis. From premium flower to exquisite glass, discover the GreenLabs difference. Free parking available!
• •New to cannabis or a seasoned connoisseur? GreenLabs offers a welcoming space to explore, learn, and find the perfect products for your needs. Our rigorously trained staff are always ready to help!
• •Feel's Point's Choice! 🎉 We're proud to be Baltimore's premiere, locally-owned dispensary. Experience top-quality products, friendly faces, and the best deals in Charm City. What are you waiting for?
• •Elevate your experience! GreenLabs isn't just about the best cannabis selection; it's about a curated experience. Check out our exclusive collection of Jerome Baker and Sheldon Black glass. #GreenLabsMD #BaltimoreCannabis