Brand Tone

Earnest, trustworthy, and caring. Informative and reassuring, avoiding overly technical jargon. Friendly and approachable, like advice from a knowledgeable and passionate friend who genuinely cares about well-being and the environment.

Brand Values

• •Health and Safety
• •Environmental Stewardship
• •Handmade Quality
• •Transparency and Education
• •Community and Giving Back

Best Practices

• •Lead with 'Why': Always connect your products back to the core mission. Start with the 'why' – the commitment to health, nature, and safety – before detailing the 'what' (the product).
• •Use Trust-Building Language: Incorporate words like 'safe,' 'pure,' 'organic,' 'handmade,' 'non-toxic,' and 'eco-friendly' consistently. Back these claims up with specifics, such as mentioning coconut wax or the absence of parabens.
• •Tell the Story: Weave the founder's story and the brand's journey into your copy where appropriate. This personal touch fosters a stronger connection with the audience and reinforces authenticity.
• •Focus on Benefits, Not Just Features: Instead of just saying 'soy-free wax,' explain the benefit: 'a cleaner, longer-lasting burn without the toxins found in other waxes.' For skincare, instead of 'contains shea butter,' write 'nourishes your skin with rich, moisturizing shea butter.'
• •Maintain a Warm and Informative Tone: Write as if you are educating a friend. Keep the language clear, simple, and reassuring. The goal is to empower the customer to make a healthier choice, not to overwhelm them with science.

Social Perception

Exceptionally positive. Perceived as a trustworthy and reliable source for natural, pet-friendly, and effective products, particularly for quality and non-irritating scents. Seen as a beloved small business that has maintained its integrity and quality, fostering strong customer loyalty.

Copy Examples

• •Breathe easy, live fully. Our new [Scent Name] candle is hand-poured with pure coconut wax and infused with natural essential oils. No headaches, no toxins—just pure, beautiful fragrance to fill your home with peace. Embrace the scent of nature.
• •Your skin deserves the best, not a list of chemicals. Our [Product Name] is crafted with organic shea butter and jojoba oil to deeply nourish and hydrate. Gentle, effective, and handmade with love. Discover the Green Koala glow.
• •At Green Koala, 'natural' isn't a trend; it's our promise. Since 2010, we've been crafting non-toxic home and body care because we believe your well-being and the planet's health are intertwined. Thank you for being part of our journey to a greener world.
• •Upgrade your daily routine. Our Amber Sandalwood Beard Oil is made with clean, natural ingredients to soften and condition without the irritation. Tame your beard, not your standards. Shop the collection for men.
• •Every product we make is a promise to you and the planet. Handmade with sustainable ingredients, packaged with recycled materials, and never tested on animals. Make a choice you can feel good about. [Shop Now]