Tono de Marca

Aspirational, minimalist, and eco-conscious; professional yet friendly, aiming to inspire creativity in home decor. The language is elegant and descriptive, focusing on the beauty of nature and quality of design.

Valores de Marca

• •Sustainability
• •Quality & Craftsmanship
• •Design & Innovation
• •Flexibility & Functionality
• •Nature & Well-being

Mejores Prácticas

• •Always integrate the core values of sustainability, quality, and design into your messaging. Whether it's a product description or a social media post, these principles should be evident.
• •Emphasize "Handmade in Germany": This phrase is a powerful signifier of quality and craftsmanship. Use it consistently in product details, brand stories, and professional communications to build trust and justify a premium position.
• •Use Elegant and Evocative Language: Choose words that reflect the minimalist and natural aesthetic of the brand. Terms like "curate," "transform," "effortless," "serene," and "breathe life into" align well with the brand's tone.
• •Encourage and Feature Community Content: Actively solicit user-generated content and feature it prominently. This not only provides social proof but also reinforces the community and creativity aspects of the brand. Use a consistent hashtag like #vaseboardliebe.
• •Adapt the Tone for the Platform: Maintain core messaging but adjust the delivery. Keep it professional and industry-focused on LinkedIn, inspirational and visual on Instagram, practical and dynamic on TikTok, and community-driven on Facebook. This ensures the message resonates with the specific audience of each platform.

Percepción Social

Very positive, positioning it as a premium, niche brand in the home decor market. Customers value the unique design, high quality, and sustainability. The brand is perceived as innovative and design-forward, reinforced by accolades like the German Design Award, appealing to environmentally conscious and quality-driven consumers.

Ejemplos de Copy

• •Elegance in bloom. Our handcrafted oak Vaseboard provides the perfect stage for your favorite flowers. Modular, magnetic, and made to inspire. How would you style yours? #Vaseboard #WallDecor #MinimalistHome #InteriorDesign
• •Transform your space in minutes. With the Vaseboard, you can design a living wall of flowers that’s uniquely you. Sustainable, stylish, and endlessly creative. Shop now and bring nature indoors. #Vaseboard #HomeDecor #SustainableLiving #Handmade
• •Design Meets Nature. Discover the art of flexible wall decor with Vaseboard. Handmade in Germany from sustainable materials. [Shop the Collection]
• •From box to beautiful in 60 seconds ✨ | Level up your wall decor game with Vaseboard! 🌿 #unboxing #homedecor #plantlover #interiordesignhacks #vaseboard
• •We are honored to announce that Vaseboard has been recognized for its commitment to innovative design and sustainable production. This achievement reflects our core values: quality craftsmanship, responsible manufacturing, and a passion for creating beautiful, functional products. Thank you to our team and our wonderful community for your support. #Vaseboard #Sustainability #GermanDesign #Innovation #Craftsmanship