Brand Tone

Gentle, warmhearted, artistic, reflective, personal, intimate, and appreciative of nature.

Brand Values

• •Artisanship and Quality
• •Sustainability and Eco-Consciousness
• •Personal Connection and Sentimentality
• •Wellness and Mindfulness
• •Family and Heritage

Best Practices

• •Lead with the Artist's Voice: Always frame the narrative from Danielle's perspective. Use "I," "my," and "me" in social media captions and blog posts to maintain the personal, artist-led feel. Share the story behind a design.
• •Use Sensory and Emotive Language: Employ words that evoke the brand's values: gentle, delicate, thoughtful, handcrafted, soft, warm, serene, archival, timeless, cherished. Describe the feel of the paper and the mood of the illustrations.
• •Prioritize Storytelling Over Hard Selling: Instead of "Buy Now," try "Bring Home a Piece of the Garden." Frame products as solutions for creating meaningful moments, decorating a peaceful space, or connecting with loved ones.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone matches the soft, clean, and natural visual aesthetic. The words should feel as calm and gentle as the images look. This consistency builds a powerful and recognizable brand identity.
• •Engage with Warmth and Gratitude: When responding to comments and messages, be personal and appreciative. Avoid corporate-speak. Thank customers for sharing photos of their purchases and engage in genuine conversation to build a strong community.

Social Perception

Perceived as a high-end, niche artist brand that is authentic, trustworthy, aesthetically pleasing, and aspirational, appealing to those who value unique art and a 'slow living' lifestyle.

Copy Examples

• •Introducing our new collection of letter-writing sets. In a world of fast messages, there's a special kind of magic in slowing down to put pen to paper. Each sheet is crafted from soft, recycled cotton and printed with my delicate floral illustrations, ready to carry your kindest words. From my studio to your home. #GreenhouseSocietyPaper #SnailMailRevival #ArtOfSlowLiving
• •Celebrate a life as unique as a flower. Our custom Birth Flower Print features an original, hand-painted illustration of the bloom that marks a special month. Personalized with a name and date, this piece is more than art—it's a timeless keepsake printed on archival paper, destined to be cherished for a lifetime. The perfect thoughtful gift for birthdays, newborns, or just because.
• •A little beauty from the studio...
• •Create a sanctuary in your space with our botanical art prints. Gentle, warmhearted illustrations by artist Danielle Silvie bring the serenity of a garden indoors. Perfect for minimalist, modern farmhouse, or cozy home decor. | Wall Art Ideas | Botanical Illustration | Eco-Friendly Decor | Artist Made
• •Looking for a gift that feels personal and looks beautiful? Greenhouse Society Paper offers warmhearted, artist-illustrated stationery and prints. From personalized birth flower art to uplifting affirmation cards, each piece is thoughtfully made with eco-friendly materials. Support an artist and give a gift with a story. Shop the collection.