Brand Tone

Passionate, Purpose-Driven, Eco-Conscious, Activist, Authentic, Story-Focused, Creative, Artisanal, Inspirational, Positive, Community-Oriented, Empathetic, Playful, and Energetic

Brand Values

• •Sustainability
• •Social Responsibility
• •Creativity & Design
• •Quality & Craftsmanship
• •Transparency & Authenticity
• •Impact

Best Practices

• •Lead with Purpose: Always tie your copy back to Green Glass's core mission of sustainability, social impact, and transforming waste into beauty. Let the "why" shine through every message.
• •Embrace Storytelling: Share the journey of the bottles, the artisans, the impact on recyclers, and the causes supported. Make the abstract (sustainability) tangible and emotional.
• •Use Authentic & Passionate Language: Write with genuine enthusiasm. Let the passion for the planet, design, and social good be evident. Avoid overly corporate or generic phrasing. Use vibrant, positive, and sometimes playful words.
• •Highlight the "Triple Impact": Consistently remind your audience of the environmental benefits (less landfill), social benefits (supporting workers, causes), and design value (unique, beautiful products).
• •Foster Community & Dialogue: Encourage interaction by asking questions, sharing user-generated content (with permission), and responding thoughtfully to comments. Reinforce the idea that customers are part of a larger movement for positive change.

Social Perception

Green Glass is perceived as an innovative and pioneering company in the field of sustainable products in Chile. They are seen as environmentally and socially conscious, with a genuine commitment to making a positive impact. Their products are viewed as unique, high-quality, and meaningful. The brand is associated with positive action and solutions. There's an appreciation for their support of local recyclers and their contribution to a circular economy.

Copy Examples

• •Headline: More Than a Glass: A Story in Every Sip. Body: Each Green Glass is a rescued bottle, transformed by hand in Chile. Join us in our mission: until every glass in the world is from a bottle. #UpcycledStory #SustainableLiving #GreenGlassChile
• •Social Media Post (Image: A beautiful Green Glass product in a lifestyle setting): Caption: Cheers to a greener planet! 🥂 We turn discarded bottles into unique treasures, supporting local recyclers and amazing causes with every piece. Gift consciously, live beautifully. #GreenGlass #EcoChic #MadeInChile #BCorp
• •Product Description Snippet: Handcrafted from [e.g., a rescued wine bottle], this piece isn't just a glass – it's a testament to sustainable design and social impact. By choosing Green Glass, you're part of a movement that values our planet and its people.
• •Call to Action for TikTok/Instagram Reel (Video: Quick cuts of bottle collection, cutting, polishing, final product use): Text Overlay/Voiceover: From trash to treasure! ✨ We're saving bottles & crafting beauty. Want to see YOUR favorite bottle transformed? Tell us! #BottleArt #RecycleRevolution #GreenGlassMagic
• •Email Subject Line for a campaign supporting a cause: Sip with Purpose: Your Green Glass Purchase Plants a Tree 🌳 (or Supports [Cause]) Body Intro: At Green Glass, we believe every bottle has a future, and every purchase can make a difference. Discover our [Cause-related] Collection and help us [achieve goal for the cause].