Brand Tone

Confident & Assuring, Customer-Centric & Helpful, Comprehensive & Reliable, Direct & Informative

Brand Values

• •Availability/Comprehensiveness
• •Problem Solving
• •Customer Empowerment
• •Knowledge & Expertise
• •Competitive Pricing
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., confident, helpful, expert, direct) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to (e.g., professional landscapers, hobby growers). Tailor the language and level of technicality to resonate with them while maintaining the core tone.
• •Prioritize Key Values: Ensure your copy consistently reflects your core brand values, such as comprehensiveness, problem-solving, and customer empowerment. Let these values shine through the chosen words.
• •Be Consistent Across All Channels: Whether it's website copy, email newsletters, in-store signage, or any future social media, the brand tone should feel familiar and unified.
• •Review and Refine: Regularly review your copy to ensure it aligns with the established tone. Get feedback and be open to refining your messaging to keep it fresh and effective while staying true to the brand's voice.

Social Perception

The perception cultivated by their own website is that of a knowledgeable, comprehensive, and price-competitive supplier focused on helping growers succeed. The lack of a strong, distinct social media presence means their direct social engagement and the resulting public perception from such platforms are minimal or unobserved.

Copy Examples

• •Headline: Your One-Stop Grow Shop: Everything You Need, All Year Round. Body: Stop searching and start growing! Green Fox Supply has the largest selection of grower supplies in the area, always in stock. Get expert advice and unbeatable prices today. Grow with Confidence!
• •Headline: Facing a Growing Challenge? We've Got the Solution. Body: Don't let a tricky growing problem slow you down. Our knowledgeable team at Green Fox Supply is here to help you find exactly what you need. Quality products, expert support – that's our promise.
• •Headline: Unbeatable Prices, Unmatched Selection. That's Green Fox Supply. Body: Get the best for your grow without breaking the bank. We guarantee our prices can't be beaten on a huge range of top-quality supplies. Visit Green Fox Supply and see the difference.
• •Headline: From Seed to Harvest, We're Your Trusted Partner. Body: Green Fox Supply is committed to your success. With a comprehensive inventory and staff who speak your language, we make it easy to get everything you need to thrive. Your successful grow starts here.
• •Headline: Grow Like a Pro. Supply Like a Fox. Body: Get the competitive edge with Green Fox Supply. We stock everything landscape and lawn care professionals (or dedicated hobbyists!) need, backed by expert service and loyalty programs. Achieve outstanding results with us.