Brand Tone

Enthusiastic, Humorous, Approachable, Innovative, Confident

Brand Values

• •Sustainability
• •Enjoyment & Taste
• •Ease & Convenience
• •Health & Natural Ingredients
• •Innovation
• •Positive Impact

Best Practices

• •Embrace Positive Language: Focus on the joy, taste, and benefits of plant-based eating rather than dwelling on what's being "given up" or using fear-based messaging.
• •Inject Humor and Wit (where appropriate): Don't be afraid to be playful, use puns, or even address skepticism with a lighthearted, confident wink. Keep it authentic to the brand's personality.
• •Stay Enthusiastic and Passionate: Let the genuine excitement for plant-based innovation and delicious food shine through in the vocabulary and sentence structure.
• •Keep it Simple and Accessible: Mirror the "easy to mix" nature of the products by using clear, straightforward language that’s easy for everyone to understand and relate to. Avoid overly technical jargon.
• •Engage the Community: Use questions, invite feedback, and adopt a conversational style that makes the audience feel like part of the GREENFORCE movement. Reflect their language (e.g., user-generated content inspiration).

Social Perception

Positive for taste and convenience, seen as a good vegan alternative, appreciation for sustainability focus, engaging and modern brand.

Copy Examples

• •Headline: Less Moo, More Mmm! Our pea-powered mince is here to rock your Bolognese. Easy to mix, even easier to love. #GreenforceRevolution
• •Social Media Post: Haters said it couldn't be done. So we did it anyway – and made it delicious! 😉 Whip up our award-winning vegan burgers in minutes. Taste the future, one joyful bite at a time! #PlantPower #NotPreachyJustPeachy
• •Product Description Snippet (for Vegan Egg): Scrambled, baked, or flipped into an omelette – our Easy Mix Vegan Egg is your new brunch bestie! Made from awesome broad beans, it’s pure plant magic that’s kinder to the planet and your tastebuds. Who knew saving the world could be this yummy?
• •Email Subject Line: Tired of boring salads? We’ve got the (plant-based) beef!
• •Ad Copy: Meat-free Mondays? How about meat-free every-day-that-ends-in-y-because-it's-that-good-days? GREENFORCE: Seriously tasty, surprisingly simple plant-based meals. Go on, give peas a chance!