Brand Tone

eco-conscious, informative, and passionate

Brand Values

• •Your Health First: Prioritizing 100% natural and toxin-free products, ensuring they are safe, gentle, and effective.
• •Planet Above All: Committing to 100% Zero Waste and 100% Cruelty-Free products, using plastic-free or 100% recycled plastic materials.
• •Firm Commitment (Zero Waste): Taking zero waste seriously, including reusing shipping materials.
• •Support Small: Sourcing products from small Australian businesses that align with their zero-waste values.
• •Transparency: Providing detailed information about product ingredients and their environmental impact.

Best Practices

• •Emphasize "Eco" and "Natural": Consistently use keywords like "eco-friendly," "sustainable," "zero-waste," "natural," "toxin-free," "organic," and "planet-friendly" throughout all communications.
• •Educate and Empower: Frame copy not just around selling products, but around educating consumers on the benefits of sustainable living and how Greenery Living's products help them achieve this. Share tips, guides, and "how-to" content.
• •Be Passionate and Authentic: Let the genuine love for nature and sustainable practices shine through. Use enthusiastic and heartfelt language.
• •Highlight Transparency: Clearly communicate the brand's values, ingredient sourcing, and commitment to ethical practices in product descriptions, about sections, and social media.
• •Focus on Benefits (for customer and planet): Explain not only what the product is but also how it benefits the customer's health and well-being, as well as the positive impact on the environment.

Social Perception

a good source for those wanting to create individual bottle gardens, offering specialized selections and helpful instructions. The focus on eco-friendly products and sustainable living also contributes to a positive brand image. Their social media, particularly Instagram, is a space for green-living inspiration.

Copy Examples

• •Headline: "Bring Nature Home. Create Your Own Living Ecosystem." Body: "Discover the joy of a self-sustaining bottle garden. Our DIY kits provide everything you need – 100% natural, zero-waste, and lovingly curated to bring lasting greenery into your space. Start your sustainable journey today!"
• •Social Media Post (Instagram): "Imagine a vibrant, maintenance-low piece of nature thriving on your desk. ✨ Our bottle gardens aren't just beautiful; they're a commitment to a greener lifestyle. Learn how to build yours with our easy step-by-step guides! #GreeneryLiving #ZeroWasteHome #SustainableDecor #PlantLove"
• •Product Description Snippet: "Crafted with the planet in mind, this [Product Name] features [Specific natural ingredient] and comes in 100% recycled packaging. We believe in transparency, so you know exactly what you're bringing into your home – pure, effective, and kind to the Earth."
• •Email Subject Line: "Your Weekly Dose of Green Inspiration from Greenery Living!" Email Body Snippet: "At Greenery Living, we're passionate about making sustainable living accessible and beautiful. This week, we're sharing tips on [specific eco-friendly tip] and highlighting our newest [eco-friendly product category]. Let's grow a greener world, together."
• •About Us Page Excerpt: "More than just a store, Greenery Living is a community built on a shared love for our planet and a passion for healthy, sustainable living. We meticulously source products from small, like-minded Australian businesses, ensuring every item reflects our commitment to zero-waste and cruelty-free practices. Join us in making conscious choices for a healthier home and a happier Earth."