Brand Tone

Friendly, Passionate, and Community-Oriented

Brand Values

• •Customer-Centricity
• •Quality
• •Passion for Cycling

Best Practices

• •Maintain the "Family-Owned" Voice: Always communicate in a warm, approachable, and personal manner. Use "we" and "our team" to reinforce the human element behind the brand. Avoid overly corporate or impersonal language.
• •Lead with Passion: Share your enthusiasm for e-biking in all content. Talk about the experience, the benefits, and the joy of riding, not just the technical specifications. This passion is a key differentiator.
• •Be Genuinely Helpful: Whether responding to a comment, writing a blog post, or creating an ad, the primary goal should be to help the customer. Offer advice, answer questions thoroughly, and provide solutions.
• •Showcase the Community: Continue to feature customer stories, photos, and testimonials. Tag local businesses and promote local cycling events. This reinforces the brand's position as a community hub for cyclists.
• •Address Feedback with Transparency: While the current perception is positive, it is crucial to handle any negative feedback openly and professionally. Acknowledge concerns, explain the steps taken to resolve them, and maintain a respectful tone, as this builds long-term trust.

Social Perception

Generally Positive with Some Concerns

Copy Examples

• •Tired of traffic? So are we. Reclaim your mornings with a Green Eden e-bike. Feel the fresh air, get some exercise, and save on petrol. Our family is here to help yours find the perfect ride. Swing by our Cambridge shop for a free test ride!
• •New Zealand's trails are calling. Are you ready to answer? Our new range of electric mountain bikes is built to conquer any terrain. Strong, reliable, and seriously fun. Explore further with Green Eden.
• •Meet Sarah, the newest member of the Green Eden family! She's taking her brand new step-through e-bike on its first adventure. We love seeing our customers rediscover the joy of cycling. Where will your e-bike take you? #GreenEdenEBikes #NZCycling #EbikeAdventures
• •5 Ways an E-Bike Can Revolutionize Your Weekend. Forget the car and unlock a new way to explore. From the farmer's market to the beach, an e-bike from Green Eden gives you the freedom to go further and the power to make it fun. Let's dive into how you can make the most of your days off.
• •Ready for an upgrade? For a limited time, trade in your old bike and get up to $200 off a new Green Eden e-bike. Our expert mechanics will make sure you ride away on a bike that's perfect for you. It's time to experience the difference passion and quality make.