Brand Tone

Caring and Empathetic, Informative and Educational, Natural and Trustworthy, Community-Focused and Relatable, Positive and Uplifting

Brand Values

• •Natural Ingredients: Commitment to using a high percentage of natural ingredients.
• •Effectiveness: Focus on dermo-cosmetics that provide real, demonstrated results, backed by clinical and dermatological testing.
• •Skin Health: Dedicated to caring for sensitive, atopic, and delicate skin for the whole family.
• •Sustainability: Implied through "natural" positioning and caring for the planet. The brand is described as "Sustainable Beauty."
• •Cruelty-Free and Vegan: Products are labeled as cruelty-free and vegan.
• •Transparency: Open about ingredients and their benefits, sharing customer testimonials.
• •Made in Spain: Highlights local manufacturing.

Best Practices

• •Prioritize Empathy and Understanding: Always address the customer's skin concerns with a caring and supportive tone. Use language that shows you understand their challenges (e.g., "We know how frustrating sensitive skin can be...").
• •Educate and Empower: Share valuable information about skin health, natural ingredients, and product benefits. Avoid jargon where possible, or explain it clearly. This builds trust and positions the brand as an expert.
• •Maintain Transparency: Be open about what goes into your products and why. Highlight the natural origin of ingredients and the absence of harsh chemicals.
• •Showcase Real Stories and Social Proof: Incorporate genuine customer testimonials, before-and-after photos, and user-generated content to build credibility and relatability.
• •Use Positive and Hopeful Language: Focus on the solutions and positive outcomes your products offer. Inspire confidence and a sense of well-being, emphasizing improved quality of life.

Social Perception

Highly Trusted for Sensitive Skin, Effective and High Quality, Good for the Whole Family, Pleasant to Use

Copy Examples

• •Headline: Finally, Gentle Care That Truly Understands Your Sensitive Skin. Body: Tired of products that promise but don't deliver? Our natural dermo-cosmetics, crafted with up to 99% natural ingredients, are here to soothe, heal, and restore. Because your skin deserves the best, naturally.
• •Headline: Real Results for Real Skin. See the Green Cornerss Difference. Body: Don't just take our word for it. Thousands, like [Customer Name], have found relief and radiance with our clinically tested formulas. Share your story and join our community of happy, healthy skin.
• •Headline: From Our Family to Yours: Safe, Natural Skincare Everyone Can Trust. Body: Babies, kids, and adults – sensitive skin runs in the family. That's why we created a line that's gentle enough for the most delicate skin, yet effective for all. Made in Spain with love and science.
• •Headline: More Than Just Natural. It's Scientifically Proven Dermo-Care. Body: We believe in the power of nature, backed by science. Our products are dermatologically and pediatrically tested to ensure they are not only natural but deliver the effective care your atopic or sensitive skin needs.
• •Headline: Love Your Skin, Love the Planet. Sustainable Beauty by Green Cornerss. Body: Experience the goodness of natural ingredients that care for your skin and the earth. Our commitment to vegan, cruelty-free, and sustainable practices means you can feel beautiful inside and out.