Brand Tone

Friendly, knowledgeable, and passionate. Balances expert authority with an approachable, caring, and local feel, positioning itself as a partner in the customer's wellness journey.

Brand Values

• •Natural and Local
• •Quality and Expertise
• •Customer-Centricity
• •Community and Inclusivity
• •Wellness

Best Practices

• •Prioritize Education over Hard Selling: Always lead with helpful information. Frame product descriptions and social media posts around benefits and uses, reinforcing the brand's role as a knowledgeable guide.
• •Use Warm and Inclusive Language: Employ welcoming and approachable language like "our community," "your wellness journey," and "we're here to help." Continue to highlight and practice the brand's stated inclusivity.
• •Highlight Local and Natural Origins: In every appropriate piece of copy, reinforce the "100% French" and "local hemp" messaging. This is a key differentiator and resonates with the value of quality and transparency.
• •Amplify Customer Voices: Regularly feature positive customer testimonials and reviews in marketing materials. This validates the brand's friendly and expert reputation from an authentic source.
• •Maintain a Passionate and Personal Voice: Whether writing a product description or a social media update, the copy should sound like it comes from someone who genuinely believes in the products. Avoid overly corporate or generic phrasing. Let the passion for natural wellness shine through.

Social Perception

Very positive, seen as trustworthy and high-quality, with excellent customer service and a friendly, knowledgeable staff. Perceived as a unique, trendy, and reliable source for natural wellness products.

Copy Examples

• •Discover the power of nature with GreenCity Roanne. From locally sourced CBD oils to handcrafted herbal teas, find your balance and soothe your daily discomforts. Our friendly experts are here to guide you.
• •We believe in the best for our community. That’s why our CBD products are 100% French, crafted with care from local hemp. Experience the GreenCity difference—where quality meets transparency.
• •Navigating the world of CBD and natural remedies can be overwhelming. At GreenCity Roanne, we take the time to listen and advise, ensuring you find the perfect product for your well-being journey. Come in and say hello!
• •Feeling stressed? Searching for better sleep? Our range of natural wellness products, from potent CBD flowers to calming herbal infusions, is designed to help you relax and rejuvenate.
• •Experience the convenience of GreenCity Roanne. Shop our curated selection of premium CBD and grow shop supplies online and enjoy same-day delivery right here in Roanne. Natural wellness has never been so easy.