Brand Tone

Informative & Expert, Inspiring & Passionate, Friendly & Approachable, Clean & Simple, Innovative & Forward-Thinking

Brand Values

• •Sustainability
• •Health & Wellness
• •Quality & Functionality
• •Innovation
• •Transparency
• •Accessibility

Best Practices

• •Prioritize Clarity and Simplicity: Reflect the "one ingredient" philosophy in your language. Avoid jargon where possible, especially in consumer-facing content. Be direct and transparent, like highlighting "No Sugar, No Gums, No Natural Flavours."
• •Lead with Values: Consistently weave in messages about sustainability, health, and the benefits of plant-based choices. This reinforces brand identity beyond just product features.
• •Be an Informative Guide: Whether addressing a food scientist or a home cook, provide valuable information. This could be about the functional benefits of a protein, a new recipe, or the environmental impact of food choices.
• •Maintain an Optimistic and Empowering Voice: Focus on the positive impact of plant-based choices for individuals and the planet. Encourage and inspire your audience on their health and sustainability journey.
• •Adapt to the Platform, but Keep the Core Consistent: While LinkedIn content will be more formal than TikTok, the underlying values of sustainability, innovation, and quality should still resonate. Ensure all communications reflect the mission to accelerate the plant-based food reformation.

Social Perception

Positive for Product Quality (Consumer), Respected Ingredient Supplier (B2B), Leader in Sustainability & Transparency, Growing & Expanding

Copy Examples

• •Headline: Fuel Your Day, Naturally. Just One Ingredient. Body: Green Boy’s Mung Bean Protein gives you 25g of pure plant power. No fillers, no fuss – just clean energy for your smoothies, bakes, and favorite recipes. Kind to your body, kind to the planet. Call to Action: Discover Simplicity. Shop Now.
• •Headline: The Future of Food is Plant-Based. We're Supplying It. Body: At Green Boy Group, we're dedicated to the plant-based food reformation. Our high-quality, functional ingredients are helping innovators create the next generation of sustainable and healthy foods. Let's build a greener food system together. Call to Action: Partner with the Plant-Based Leaders.
• •Headline: Less Impact, More Protein. Body: Choosing plant-based isn't just good for you, it's essential for our planet. Our 2023 Impact Report shows Green Boy’s plant-based proteins have significantly lower CO2e emissions than animal proteins. Make a conscious choice. Call to Action: Learn More About Our Sustainable Proteins.
• •Headline: Unleash Your Inner Chef with Plant Power! Body: From energizing morning shakes to savory dinner creations, Green Boy’s unflavored protein powders are your secret weapon. Easy to digest and endlessly versatile – what will you create today? #GreenBoyRecipes. Call to Action: Get Inspired! Explore Our Recipes.
• •Headline: Even Your Furry Friends Can Go Green! Body: Green Boy is now powering the plant-based pet food revolution! We’re bringing our expertise in high-quality, sustainable plant ingredients to help create healthier, eco-friendly options for pets. Call to Action: Innovating for a Plant-Based Future, For All.