Brand Tone

A blend of Expert and Approachable. Professional, experienced, and confident for B2B (Jungpflanzen Scherr); Inspirational, Simple, and empowering for B2C (Greenbites). Consistent undertone of being Down-to-earth and Passionate, reflecting its family business roots.

Brand Values

• •Quality and Product Safety
• •Sustainability
• •Innovation
• •Tradition and Family
• •Customer Focus & Partnership

Best Practices

• •Balance Expertise with Simplicity
• •Always Weave in Sustainability
• •Champion the "Family Business" Angle
• •Use "Inspirational" and "Empowering" Language for Greenbites
• •Maintain Visual and Tonal Synergy

Social Perception

Highly positive. Jungpflanzen Scherr is seen as a successful, innovative, and sustainable agricultural leader, a cornerstone of the local economy, and an expert in its field. Greenbites is perceived as a clever and timely response to urban gardening, making home cultivation accessible and appealing, solidifying the brand's image as forward-thinking and innovative.

Copy Examples

• •Your Kitchen Counter Is The New Garden. Who says you need a backyard to enjoy homegrown flavor? Our Greenbites tomatoes are designed for your space, whether it's a balcony or a small corner by the window. Easy to care for and delicious to eat. Harvest freshness, right where you are. #Greenbites #UrbanGardening #JungpflanzenScherr #Homegrown
• •Sustainable from Seed to Supermarket. For over 30 years, our family has been committed to one thing: quality you can trust. That’s why we power our greenhouses with 100% biomass and recycle our water. When you choose our herbs and plants, you're choosing a greener future. Find our products at Hofer and select regional stores. #Sustainability #FamilyBusiness #QualityFromAustria
• •Taste the Goodness You Grow Yourself. Welcome to Greenbites, where harvesting your own vegetables is as simple as finding a sunny spot. Specially selected for compact size and delicious fruit, our plants make anyone a gardener.
• •From Family Farm to Industry Innovator. What started as a small family operation in 1988 is now one of Austria's leading young plant producers, delivering 50 million plants annually. Our core values remain the same: quality, sustainability, and building lasting partnerships. We are proud to combine tradition with technology to shape the future of horticulture. #JungpflanzenScherr #Agriculture #Innovation #MadeInAustria
• •Award-Winning Flavor for Your Home. Voted #1 for culinary innovation, our Greenbites plants bring the joy of gardening to any space. Grown with passion by the Scherr family, these plants are easy to care for and wonderfully delicious. Enjoy your own harvest!