Brand Tone

Friendly and Approachable, Informative and Trustworthy, Passionate and Caring, Playful and Engaging, Conscious and Responsible

Brand Values

• •Natural and Healthy
• •Eco-Friendliness and Sustainability
• •Ethical Sourcing
• •Quality and Honesty
• •Pet Well-being
• •Customer Focus

Best Practices

• •Always Emphasize "Natural" and "Eco-Friendly": These are core to the brand. Weave these keywords and concepts naturally into product descriptions, social media posts, and all communications.
• •Keep it Friendly and Pet-Centric: Use warm, approachable language. Talk directly to pet owners and focus on the benefits and joy for their pets. Use pet-related puns or playful language where appropriate, especially on social media.
• •Be Transparent and Informative: Clearly state what's in (and not in) your products. Explain the benefits of natural ingredients and sustainable practices without being overly technical. Build trust through honesty.
• •Show, Don't Just Tell, the "Fun": Use vibrant imagery and videos of pets enjoying the products. Let the copy reflect this joy and playfulness, especially for toys. Use enthusiastic and positive language.
• •Maintain an Ethical and Responsible Stance: Subtly reinforce the brand's commitment to ethical sourcing and sustainability in your messaging. This assures customers they are making a good choice for their pet and the planet.

Social Perception

Trusted Brand, Ethical and Responsible Choice, High Quality, Good for Sensitive Pets, Fun and Engaging, Slightly Premium but Worth It

Copy Examples

• •Instagram Post (Image: Dog happily chewing an Antler Chew): Nature's toothbrush, happily endorsed by [Dog's Name]! 🐾 Our 100% natural, responsibly sourced Antler Chews are packed with minerals and fantastic for dental health. No nasties, just pure, long-lasting chewing joy. Spoil your best friend the Green and Wilds way! #GreenAndWilds #NaturalDogChews #EcoFriendlyPets #HappyDog
• •Facebook Ad (Carousel showing various eco-toys): Playtime just got a whole lot greener! 🌍💚 Discover our range of durable, eco-friendly toys made from sustainable jute and suede. Designed for fun, built to last (mostly! 😉), and kind to the planet. Which character will your furry friend choose for their next adventure? Shop now and let the eco-fun begin! #GreenAndWilds #EcoDogToys #SustainablePlay #PetEnrichment
• •Website Product Description (for "One Ingredient" Sweet Potato Treats): Simply delicious, simply nutritious. Our Sweet Potato Chews are exactly that – 100% sweet potato, sliced and air-dried to perfection. No additives, no fillers, just one wholesome ingredient packed with goodness. Perfect for sensitive tummies and a healthy, guilt-free treat your dog will adore. Because simple is simply better. #OneIngredient #HealthyDogTreats #GreenAndWilds #NaturallyGood
• •TikTok Video Script (Fast-paced montage of different pets enjoying treats/toys): (Upbeat, playful music) Voiceover: Fueling zoomies? ✔️ Epic tug-o-wars? ✔️ Happy, healthy pets? ✔️✔️✔️ That's the Green and Wilds promise! Natural treats, eco toys, and endless tail wags. What's your pet's fave? Show us! #GreenAndWilds #PetJoy #EcoFriendlyFun #NaturalPetCare
• •Email Newsletter Snippet (Subject: Spoil Them Naturally This Season!): Hello [Customer Name], At Green and Wilds, we believe our furry family members deserve the very best, without costing the Earth. Explore our latest collection of natural treats and eco-conscious toys, all crafted with love and the highest quality, sustainable ingredients. From single-ingredient chews to exciting, biodegradable toys, find their new favourite today and feel good about your choice. [Link to New Arrivals] #GreenAndWilds #EthicalPet #SustainableLivingWithPets