Brand Tone

Sophisticated, Warm, and Passionate

Brand Values

• •Quality
• •Expertise & Curation
• •Heritage & Tradition
• •Customer Experience
• •Community Connection

Best Practices

• •Embrace "Knowledgeable Warmth": Combine expert language, especially when discussing wine or specialty foods, with an inviting and approachable tone. Avoid being overly technical or exclusive. Think "trusted advisor" rather than "lecturer."
• •Weave in the Heritage: Subtly reference the family history and long-standing connection to Wexford when appropriate. This adds depth and authenticity. For example, "Drawing on generations of expertise..." or "A Wexford tradition since..."
• •Focus on "Discovery": Use language that encourages exploration and curiosity, whether it's trying a new wine, a unique dish, or visiting the gallery. Words like "discover," "explore," "experience," "curated" align well.
• •Highlight Quality and Curation: Consistently emphasize the high standards in product selection and food preparation. Use descriptive adjectives that convey premium quality without being pretentious (e.g., "artisan," "hand-picked," "locally sourced," "finest").
• •Maintain Visual & Verbal Synergy: Ensure the language used in copywriting aligns with the visual presentation on the website and social media. If the imagery is sophisticated and inviting, the copy should reflect that same balance.

Social Perception

Respected Local Institution, Wine Destination, Quality Dining Experience, Unique & Eclectic, A Treat or Special Occasion Place

Copy Examples

• •Discover a World of Wine at Green Acres. For generations, we've journeyed through vineyards to bring exceptional bottles to Wexford. Explore our curated cellar and let our passion ignite yours.
• •Savor the taste of Wexford. Our chefs artfully combine locally sourced ingredients with European flair. This [Dish Name] is more than a meal; it's an experience. Book your table and create a memory. #GreenAcresWexford #WexfordFood #FineDining
• •Share the Art of Good Living. Our bespoke hampers, filled with artisan foods and fine wines, are crafted with care and a deep love for gourmet discovery. The perfect gift, from the heart of Wexford. Shop now: [Link] #GreenAcresHampers #GourmetGifts #ShopLocalWexford
• •An Evening of Art & Wine. Join us at the Green Acres Gallery for the opening of [Exhibition Name], featuring the vibrant work of [Artist Name]. Immerse yourself in creativity, complemented by a selection of our finest wines. A cultural treat not to be missed. RSVP: [Link/Email] #WexfordArts #IrishArt #GreenAcresGallery
• •Elevate your everyday. Our [Product Name] is carefully selected for its exceptional quality and flavour, bringing a touch of Green Acres' gourmet passion to your home kitchen. Taste the difference tradition makes. #GreenAcresPantry #ArtisanFood #Wexford