Brand Tone

Authentic & Relatable, Health-Conscious & Informative, Encouraging & Supportive, Transparent, Friendly & Approachable

Brand Values

• •Health & Wellness
• •Natural Ingredients & Quality
• •Taste & Palatability
• •Authenticity & Trust
• •Moderation, Not Deprivation
• •Convenience

Best Practices

• •Embrace Steph's Story: Continuously weave in the founder's personal journey and the "why" behind the brand. This builds authenticity and relatability.
• •Highlight "No Fake Sugars" Consistently: This is a key differentiator and value proposition. Ensure it's mentioned frequently but naturally across all communications.
• •Use Positive & Encouraging Language: Focus on the benefits and how the product helps users feel good and achieve their wellness goals, rather than using fear-based tactics.
• •Keep it Simple and Clear: Avoid overly technical jargon. Explain the benefits of ingredients in an easy-to-understand way, just like talking to a friend.
• •Incorporate User-Generated Content & Testimonials: Share real customer experiences and reviews to reinforce trust and social proof, maintaining that community feel.

Social Perception

Positive & Trusting, Appreciative of "No Fake Sugars", Good Taste (for a Greens Powder), Effective, Community-Oriented

Copy Examples

• •Headline: Finally! A Greens Powder That Actually Tastes Good (And Works Wonders!) Body: Tired of holding your nose to get your daily greens? So was Steph! That's why she created green3 – packed with 6 superfood blends, naturally sweetened, and designed to boost your energy and support your gut. Elevate your wellness, deliciously.
• •Instagram Caption: "Real ingredients, real benefits, real good taste. ✨ green3 is Steph's answer to making daily wellness something you look forward to. No fake sugars, just pure, mushroom-powered goodness to help you feel your best. What’s your favorite way to enjoy your green3? #green3superfood #SweetSavoryAndSteph #NoFakeSugars #HealthyHabits"
• •Email Subject: Fuel Your Day the green3 Way – Naturally! Body: Imagine starting your day with a burst of energy and focus, without any artificial aftertaste. That's the green3 promise! Created by Steph from Sweet Savory & Steph, our greens powder is made with love, real fruit, a touch of coconut sugar, and powerful superfoods to support your busy, healthy lifestyle. Feel the difference real makes.
• •Website Pop-Up: Join the green3 Family! Body: Ready to say goodbye to brain fog and hello to vibrant energy? Sign up for our newsletter and get 10% off your first order of green3 – the delicious greens powder created by a busy mom for busy people. Plus, get wellness tips and recipes from Sweet Savory & Steph!
• •Product Description Snippet: "Why green3? Because Steph believes in 'everything in moderation, never deprivation.' She searched high and low for a greens powder without nasty artificial sweeteners and came up empty-handed. So, she made her own! green3 is packed with vitamins, minerals, antioxidants, adaptogenic mushrooms, and a prebiotic & probiotic blend to help you shine from the inside out."