Brand Tone

Youthful & Trendy, Friendly & Approachable, Enthusiastic & Celebratory, Creative & Customizable, Community-Focused

Brand Values

• •Sisterhood/Brotherhood & Belonging
• •Self-Expression & Individuality (within a group context)
• •Quality & Style
• •Customer Collaboration & Personalization
• •Celebration & Spirit

Best Practices

• •Always write with the target demographic (young, trend-conscious members of Greek organizations) in mind. Use language, references, and humor that resonate with them.
• •Let the copy reflect the excitement and pride associated with Greek life. Use exclamation points, positive adjectives, and celebratory language where appropriate.
• •Especially on social media, use emojis and a conversational tone to appear friendly and relatable. Avoid overly formal or corporate language.
• •Continuously emphasize the ability to personalize products and the shared experience of sisterhood/brotherhood. Use words like "your," "custom," "design," "chapter," "sisters," "together."
• •Develop a brief internal guide with keywords, approved emojis, "do's and don'ts" for language, and examples of on-brand sentences to ensure everyone writing copy understands and applies the desired tone consistently.

Social Perception

Positive, Community-Oriented, Fashionable & Desirable, Responsive (on social media)

Copy Examples

• •✨ OBSESSED is an understatement! ✨ Our new [Product Name] just dropped, and it's ready for your custom touch! 💖 Design yours now and get ready to twin with your sisters! #GreekStitch #SisterhoodStyle #CustomGreek #NewCollection
• •Bid Day Bliss Starts Here! 🎉 Design the PERFECT custom gear for your new members. Group discounts available! Let's create something unforgettable! #BidDay #GreekLife #SororityLove #CustomEverything
• •Hey Gorgeous! 👋 Treat your chapter (and yourself!) to 15% OFF all custom sweatshirts this week only! Use code: GREEKLOVE15 at checkout. Time to get cozy in style! 😉 #ShopTheGreekStitch #CustomComfort #ChapterGoals
• •Which new design are you vibing with more for your next chapter order? 🤔 [Option A Image] vs [Option B Image] VOTE NOW and help us choose! 👇 #GreekFashion #ChapterSwag #YourChoice
• •Your letters, your style! 🤘 This super soft [Item Type] is a blank canvas for your creativity. Choose your colors, add your letters, and make it 100% YOU. Perfect for repping your chapter on campus or cozying up with your sisters. Let's design your dream gear! ✨