Brand Tone

youthful, energetic, and personable

Brand Values

• •Entrepreneurial Spirit
• •Community and Belonging
• •Authenticity
• •Customer-Centricity

Best Practices

• •Stay True to the Founder's Voice: Continue to use a personal and slightly informal tone that reflects its origins.
• •Use Collegiate and Greek Life Lingo: Incorporate terms like "bid day," "rush," "tailgating," and "sisterhood" authentically.
• •Emphasize the "Small Business" Angle: Highlight the student entrepreneur aspect to build connection and community.
• •Keep it Energetic and Positive: Reflect the excitement of events with enthusiastic language and a focus on fun and school spirit.
• •Engage with Questions and User-Generated Content: Actively encourage interaction by asking questions and celebrating customers who tag the brand.

Social Perception

Overwhelmingly positive. Customers view the brand as a reliable source for high-quality, custom game day accessories. The personal touch of a student-run business is a significant draw, fostering support for a fellow student's entrepreneurial venture. The brand is seen as being "in touch" with its target audience by celebrating traditions like game days and sorority events.

Copy Examples

• •Calling all [University Name] fans! 🏈 Your game day look just got a major upgrade. Our new collection is here to make sure you're the best-dressed fan in the stands. Tag your tailgating crew and let us know which design is your fave! #GameDayReady #[UniversityMascot]Pride
• •Another custom order heading out the door! 💌 We love seeing all your creative ideas come to life. Thanks for letting us be a small part of your big moments. #SmallBusiness #CollegeLife #SororityLove #CustomButtons
• •Your One-Stop Shop for Game Day. From sorority pride to school spirit, we've got the perfect accessory to make your game day outfit pop. Shop now and show your colors!
• •Hey Game Day Enthusiast! Get ready to cheer a little louder. We're dropping new designs and a special collection this Friday. Be the first to see what's new and get ready to rep your team in style. Are you ready for it?
• •Show off your letters with a button that's as unique as your sisterhood. Perfect for bid day, recruitment, or just another winning Saturday. Handmade with love and a whole lot of spirit, right from our college dorm to yours.