Brand Tone

Aspirational & Empowering, Community-Centric & Inclusive, Modern & Stylish, Professional & Trustworthy

Brand Values

• •Sisterhood & Community
• •Representation & Heritage
• •Quality & Excellence
• •Authenticity
• •Customer Commitment

Best Practices

• •Lead with "Sisterhood": Always anchor the copy in the core value of community and sisterhood. Use collective and inclusive language ("our," "we," "your journey") to reinforce this bond.
• •Balance Tradition with Modern Style: While honoring the rich heritage of the sororities, use modern, stylish, and empowering adjectives like "chic," "sophisticated," "stunning," and "empowerment" to describe the products.
• •Emphasize Authenticity and Trust: Regularly mention that the company is an "officially licensed vendor." This builds immediate credibility and assures customers they are buying authentic merchandise.
• •Speak the Language of the Community: Utilize relevant acronyms (AKA, DST, ZPB, SGRho), founding years, and community-specific terms (e.g., "Soror," "Skee-Wee," "Finer Womanhood") to show genuine understanding and connection.
• •Maintain a Consistent Voice Across Platforms: While the format may change from a visual-heavy Instagram post to a quick TikTok video, the core tone—empowering, stylish, and community-focused—should remain unwavering to build a strong, recognizable brand identity.

Social Perception

Customers perceive Greek-ish & Co. LLC as a Trusted Vendor, a High-Quality Provider, Community-Focused, and offering Stylish & Desirable products.

Copy Examples

• •It’s here. ✨ Introducing the Legacy Bangle. Crafted in stunning gold and silver to honor your journey and the sisterhood that guides it. This isn't just an accessory; it's a statement of strength, service, and sophistication. Limited quantities available. Tap the link in bio to claim yours. #GreekishAndCo #SisterhoodStrong #DST1913 #AKA1908 #ZPB1920 #SGRho1922
• •Packing up some crimson & cream magic for a Soror! ❤️🐘 Our DST lapel pins and custom lanyards are on their way. Order by 4:30 PM EST for same-day shipping and get ready to slay! #DeltaSigmaTheta #DST #GreekLife #BlackGirlMagic #PackAnOrder
• •An Exclusive Offer for Our Sorors Is Inside…
• •More than just a tote, this is your everyday carryall, reimagined. Designed for the woman of distinction, its durable canvas and embroidered crest celebrate your commitment with elegance and pride. From chapter meetings to weekend trips, carry your legacy everywhere you go. A timeless piece that embodies sisterhood and sophistication.
• •Celebrate your sisterhood with Greek-ish & Co. LLC! As a proud, black-owned business, we provide officially licensed, high-quality apparel and accessories for the amazing women of Alpha Kappa Alpha, Delta Sigma Theta, Zeta Phi Beta, and Sigma Gamma Rho. Shop with us and wear your letters with pride and style.