Brand Tone

Knowledgeable & Passionate, Friendly & Approachable, Authentic & Trustworthy, Community-Oriented

Brand Values

• •Quality: freshest, best-tasting, premium loose leaf teas.
• •Selection/Variety: A core offering, providing a widest selection to cater to diverse tastes.
• •Knowledge & Education: Empowering customers with information about tea.
• •Customer Service: Ensuring a positive, helpful, and friendly experience.
• •Passion: A genuine love for tea that infuses their business.
• •Authenticity: Being a real, family-run business dedicated to genuine tea culture.

Best Practices

• •Always Lead with Passion and Knowledge: Whether describing a product or answering a question, let your genuine enthusiasm for tea and your expertise shine through naturally. Avoid overly technical jargon unless explained simply.
• •Prioritize Helpfulness: Frame your copy around how you can help the customer discover, learn, or enjoy tea more. Think 'guide' rather than just 'seller.'
• •Maintain a Friendly, Human Voice: Address customers warmly. Use 'we' and 'you.' Respond to comments and messages with personality, not just robotic answers. Even in more formal descriptions, keep the language accessible.
• •Emphasize Authenticity and Story: Weave in elements of your family business history, your commitment to quality sourcing, or the stories behind specific teas. This builds trust and connection.
• •Visual-Verbal Consistency: Ensure your imagery (high-quality, appealing photos of tea) aligns with your descriptive, passionate, and knowledgeable text. The visuals should evoke the same feelings as your words.

Social Perception

Highly Regarded Locally, Trusted Source for Quality Tea, Expert & Helpful, Welcoming & Pleasant, Loyal Customer Base, Reliable and Informative Vendor

Copy Examples

• •Headline (Website/Social): Your Daily Steep, Elevated. Body: At Great Wall Tea Co., we believe every cup should be an experience. For over 20 years, our family has shared a passion for the finest loose-leaf teas from around the globe. Discover your new favourite, guided by our knowledgeable team.
• •Product Spotlight (Instagram/Facebook): Image: Beautiful close-up of a specific Oolong tea. Caption: Unwind with the nuanced notes of our Tie Guan Yin Oolong. Floral, creamy, and utterly captivating. Our team loves helping you explore the world of Oolongs – pop by or browse online to learn why this one's a classic!
• •Educational Post (Blog/Social): Headline: Not Just Hot Water: Mastering Green Tea Brewing. Snippet: Think green tea is always bitter? Think again! The secret lies in the right water temperature and steeping time. We're sharing our top tips to unlock the delicate, sweet flavours of your favourite greens. Link in bio for the full guide!
• •Community/Store Focus (Facebook/Local Ad): Headline: Your Oasis of Calm in New West. Body: Step away from the bustle and into Great Wall Tea Company, right here at New Westminster SkyTrain. Since 2003, we've been your local source for exceptional teas and a friendly chat about all things steepable. Come say hi!
• •Value Proposition (General Ad): Headline: Taste the Difference Quality Makes. Body: Why choose loose leaf? At Great Wall Tea Co., it's about freshness you can see, aromas that enchant, and flavours that unfold with every sip. We meticulously source our teas to bring you the very best. Explore our vast collection today.