Brand Tone

Inspirational, educational, and earnest, with a compassionate and missional tone for biblical content, and an authoritative and patriotic tone for wisdom and civic content. Language is direct and grounded in established texts and principles.

Brand Values

• •Faith and Biblical Education
• •Wisdom and Truth
• •Service and Empowerment
• •Integrity and Responsibility
• •Intellectual Inquiry

Best Practices

• •Segment and Target: Clearly distinguish the messaging between the Biblical education platform and the patriotic/inspirational content to avoid confusing the two distinct audiences.
• •Maintain a Scholarly yet Accessible Voice: Whether discussing scripture or historical documents, the tone should be well-researched and authoritative, but presented in a way that is understandable to a broad audience.
• •Emphasize the 'Why': Every piece of copy should connect back to the core values of empowerment, education, and the pursuit of truth. Explain why these "great truths" matter in a modern context.
• •Use a Consistent Lexicon: Words like "wisdom," "truth," "empower," "foundation," and "knowledge" should be used frequently across all platforms to reinforce the brand identity.
• •Clarify the "Robert Burton" Association: To mitigate brand confusion, consider adding a tagline or a brief bio that clarifies who the "Robert Burton" of this brand is, distinguishing him from the historical author or other public figures.

Social Perception

Fragmented due to varied online entities sharing similar names. Perceived as a valuable educational resource and ministry by the Biblical audience, and as a source of traditional values and civic pride by the patriotic audience. Confusion exists with other public figures named Robert Burton, and there is a lack of specific customer reviews for the online store.

Copy Examples

• •Empowering Pastors. Enriching the Church. Access free, in-depth Biblical teachings to share God's word with clarity and confidence.
• •Wisdom from the past illuminates the path forward. Revisit the foundational truths that shaped our nation and be inspired to live a life of integrity. #GreatTruths #CivicDuty
• •A single truth can change your perspective. This week, we reflect on the power of perseverance. Discover quotes that will fuel your journey to success.
• •Struggling to find reliable study materials? Our new series on the book of Romans is designed for busy church leaders, offering clear, concise, and compelling insights at no cost. Your ministry deserves the best resources.
• •In a world of noise, seek the 'Great-Truths.' From timeless wisdom to foundational faith, we provide resources to help you think deeply and live purposefully.