Brand Tone

aspirational, encouraging, and supportive

Brand Values

• •Self-Acceptance and Individuality
• •Health and Wellness
• •Personal Growth and Empowerment
• •Positivity and Optimism
• •Entrepreneurial Spirit

Best Practices

• •Lead with Empowerment, Not Just Products: While the Herbalife products are a core part of the business, the copy should consistently lead with the empowering message of personal growth and self-acceptance. Frame the products as tools to achieve this, rather than the sole focus.
• •Maintain a Positive and Encouraging Tone: Avoid overly aggressive sales language. The tone should always be supportive and inspirational, making the audience feel understood and motivated.
• •Be Transparent About the Business Model: To build trust, be upfront about the connection to Herbalife. This can be done subtly but clearly in the 'About' section and in direct conversations with potential clients. Transparency will attract the right audience and prevent potential backlash.
• •Use Storytelling and Testimonials: Share success stories of clients (with their permission). Personal stories are powerful and align with the brand's coaching focus. These stories should highlight transformations in both confidence and well-being.
• •Engage with Questions and Conversation Starters: Encourage interaction by asking questions in social media posts. This aligns with the coaching aspect of the brand and fosters a sense of community. For example, 'What's one thing you did today that made you feel proud?'

Social Perception

The social perception of 'Great to be You' is difficult to gauge due to limited online reviews. The available feedback is positive but scarce. There's potential for brand confusion due to its generic name and a less-than-transparent connection to Herbalife, which could be perceived negatively. The brand likely appeals to individuals already interested in Herbalife or seeking personal coaching with a health and nutrition focus.

Copy Examples

• •Confidence is the best outfit a child can wear. Our workshops for kids are designed to help them discover their inner superhero and shine brightly. Learn more about our fun and empowering sessions! #GreatToBeYou #ConfidentKids #Parenting
• •Nourish your body, empower your mind. True well-being starts from within. Ready to begin your journey to a healthier, happier you? Send us a DM to find out how. #WellnessJourney #HealthyHabits #SelfCare
• •Stop wishing, start doing. Your transformation journey is unique, and we're here to cheer you on every step of the way. Unlock your potential with our personalized coaching. #GoalGetter #PersonalGrowth #BeYou
• •At 'Great to be You,' we believe that everyone deserves to live a life they love. Combining personalized coaching with a focus on holistic wellness, we provide you with the tools and support to build confidence, achieve your health goals, and create a vibrant, fulfilling future.
• •Subject: It's time to put YOU first. This week, we're sharing three simple ways to boost your self-esteem and invest in your well-being. Because when you feel good, you do good. Read on for our top tips. #YouMatter #InvestInYourself