Brand Tone

Professional & Expert, Inspiring & Aspirational, Helpful & Supportive, Quality-Conscious & Craft-Oriented, Friendly & Approachable

Brand Values

• •Design Excellence
• •Quality Craftsmanship
• •Customer Satisfaction
• •Empowerment
• •Integrity & Trust
• •Passion

Best Practices

• •Emphasize Design Expertise: Consistently mention the architectural roots and design-led approach. Use terms like "architect-designed," "curated collection," and "stylishly modern."
• •Highlight Quality and Craftsmanship: Regularly use phrases such as "handcrafted," "Made in the USA," "premium materials," "solid aluminum," and "built to last."
• •Focus on the "Why" - Transformation & Emotion: Connect with the customer's desire to improve their home and express their style. Use aspirational language like "elevate," "transform," "perfect finishing touch," and "love your home."
• •Maintain a Helpful and Supportive Voice: Ensure all communications, from product descriptions to customer service interactions and installation guides, are clear, encouraging, and aim to make the customer journey smooth.
• •Showcase Social Proof with Authenticity: Feature high-quality customer photos and genuine testimonials that reinforce the brand's values of design, quality, and customer satisfaction. Let their positive experiences speak for the brand.

Social Perception

High-Quality Provider, Design-Forward, Reliable & Trustworthy, Premium Product, Enhances Curb Appeal

Copy Examples

• •Headline: Elevate Your Entrance. Discover Architect-Designed House Numbers. Body: Your home deserves details that reflect its character. Our handcrafted, modern house numbers are precision-crafted in the USA to bring lasting style and undeniable curb appeal to your façade. Explore the collection.
• •Headline: The Finishing Touch Your Modern Home Craves. Body: Don't let ordinary numbers detract from your extraordinary home. Modern House Numbers offers a curated selection of fonts and finishes, designed by architects to perfectly complement your style. Quality you can see and feel.
• •Headline: Craftsmanship Meets Curb Appeal. Body: Made from solid, recycled aluminum and handcrafted with care in Tucson, Arizona, our numbers are built to impress and endure. Experience the difference true craftsmanship makes to your home's first impression.
• •Headline: Effortless Style, Enduring Quality. Installation Made Simple. Body: Achieve a flawless, professional look with our easy-to-use templates and clear instructions. Our modern house numbers are designed for you to install with confidence, instantly boosting your home’s aesthetic. You’ve got this!
• •Headline: Be the Envy of the Neighborhood. (And Help Guests Find You in Style!) Body: Make a statement that’s both beautiful and practical. Our high-visibility, modern house numbers ensure your home is easily found, while adding a touch of sophisticated design that won’t go unnoticed.