Brand Tone

Expert & Knowledgeable, Passionate & Enthusiastic, Community-Oriented & Supportive, Trustworthy & Reliable, Friendly & Approachable

Brand Values

• •Expertise & Quality
• •Adventure
• •Customer Focus & Service
• •Community & Collaboration
• •Irish Heritage
• •Inclusivity
• •Passion for the Outdoors

Best Practices

• •Embody "Your Adventure, Our Expertise": Every piece of copy, from product descriptions to social media posts, should reflect this core mantra. Highlight how the product/service leverages the company's expertise to enhance the customer's adventure.
• •Speak from Experience (Authentically): Use language that demonstrates genuine knowledge and passion for the outdoors. Share tips, insights, and stories that resonate with fellow enthusiasts. If possible, involve experienced staff in content creation.
• •Foster Community and Inclusivity: Use welcoming and encouraging language. Highlight partnerships and initiatives that support the broader outdoor community. Ensure messaging appeals to a wide range of adventurers, from beginners to experts.
• •Prioritize Trust and Reliability: Be factual and transparent in product information. Emphasize the quality of brands stocked and the longevity of Great Outdoors as a trusted Irish retailer. Back up claims with evidence (e.g., "trusted since 1976," staff expertise).
• •Maintain an Enthusiastic and Approachable Voice: While expert, avoid jargon or an intimidating tone. The copy should feel like helpful advice from a knowledgeable friend who is genuinely excited about the customer's outdoor pursuits. Use active voice and engaging questions to interact with the audience.

Social Perception

Positive Reputation, Reliable & Established, Expert Resource, Community Pillar, Potential for Improvement

Copy Examples

• •Headline: Your Next Adventure Starts Here. Our Expertise Gets You There. Body: From the Wicklow Way to the Himalayan peaks, Great Outdoors has equipped Irish adventurers since 1976. Chat with our passionate team – we've been there, and we know the gear that makes the difference. Your adventure, our expertise.
• •Headline: Gear Up for Discovery. Quality Kit, Local Knowledge. Body: Don't let a leaky jacket or a dodgy tent spoil your connection with nature. At Great Outdoors, we stock only tried and tested brands, backed by advice from fellow outdoor lovers. Come in and explore the possibilities.
• •Headline: Supporting Your Summit, Every Step of the Way. Body: Whether it's your first hillwalk or a challenging new climb, our team is here to ensure you're prepared. We partner with local heroes like the Dublin-Wicklow Mountain Rescue Team because we believe in a safe and thriving outdoor community for all.
• •Headline: Ireland's Wild? We've Got You Covered. Since 1976. Body: For over 45 years, Great Outdoors has been the trusted starting point for exploring our beautiful island and beyond. We're proudly Irish, passionate about the outdoors, and dedicated to helping you make unforgettable memories.
• •Headline: Adventure for All. Expert Advice. Welcoming Atmosphere. Body: New to the trails? Or a seasoned pro? Our doors are open to everyone with a love for the outdoors. We offer the best gear and friendly advice to make your next outing comfortable, safe, and exhilarating. Let's plan your adventure together!