Brand Tone

Enthusiastic and Passionate, Community-Focused and Inclusive, Encouraging and Supportive, Creative and Innovative, Charitable and Purpose-Driven, Informal and Approachable

Brand Values

• •Community
• •Creativity and Innovation
• •Craftsmanship and Skill Development
• •Charity and Giving Back
• •Inspiration and Education
• •Passion for Guitars
• •Inclusivity

Best Practices

• •Embrace Enthusiasm and Passion: Use vibrant, energetic language. Words like "amazing," "incredible," "epic," "celebrate," and "passion" align with the GGBO's spirit. Avoid overly dry or academic language.
• •Prioritize Community and Inclusivity: Always highlight the "we" and "us." Use welcoming and encouraging phrases that invite participation and make everyone feel part of something bigger. Stress that all skill levels are valued.
• •Showcase Creativity and Craft: Focus on the artistry and innovation involved. Use descriptive language that paints a picture of the unique builds and the skill behind them. Encourage "thinking outside the box."
• •Maintain an Approachable and Authentic Voice: Keep the tone friendly, genuine, and down-to-earth, even when discussing rules or technical aspects. Let the passion of real builders shine through. This mirrors the style often seen in the related Crimson Guitars content.
• •Consistently Weave in the Charitable Mission: Remind the audience of the "why" behind the competition – supporting fellow builders and charitable causes. This reinforces the brand's purpose-driven nature and resonates with the community's values.

Social Perception

Highly Positive within the Lutherie Community, Seen as a Major Event, Credible and Well-Organized, A Platform for Exposure, Fun and Engaging, Valued for its Charitable Focus, Constructive Discussion

Copy Examples

• •Headline: Unleash Your Inner Luthier: The Great Guitar Build Off Awaits! Body: Got a dream build in mind? Sawdust in your veins? Join a global community of passionate creators in the most exciting guitar building competition on Earth. All skills welcome, pure creativity celebrated. Build, share, inspire! #GGBO2025
• •Social Media Post (Image: A stunning, unique custom guitar from a previous GGBO): Text: This isn't just a guitar. It's a story, a challenge, a work of art. It's what happens when passion meets wood and wire. What masterpiece will YOU create? The Great Guitar Build Off is more than a contest; it's a celebration of craft and community. Sign-ups for GGBO 2025 opening soon! Link in bio for details and how we're building guitars to make a difference.
• •Email Subject: Your Bench Called. It's Time for the Great Guitar Build Off! Body: Hey [Name], The sawdust is settling, but the excitement is building! The Great Guitar Build Off is gearing up for another year of incredible craftsmanship, community spirit, and giving back. Whether you're a seasoned pro or a first-time kit builder, there's a place for you here. Get ready to push your limits, share your journey, and connect with builders worldwide. Stay tuned for category announcements and registration dates!
• •Website Banner Text: More Than a Competition. It's a Community. It's a Cause. The Great Guitar Build Off: Inspiring Builders, Supporting Dreams.
• •Short Video Script (Energetic music, quick cuts of diverse people building guitars): Voiceover: From a spark of an idea... to a masterpiece in your hands. The Great Guitar Build Off brings together creators from every corner of the globe. Sharing skills, passion, and a love for all things guitar. Ready to make some noise? Join the Build Off. Change the world, one guitar at a time. Visit greatguitarbuildoff.com.