Brand Tone

Community-focused, Encouraging, and Value-driven

Brand Values

• •Philanthropy/Community Support
• •Simplicity and Accessibility
• •Quality and Comfort

Best Practices

• •Lead with the "Why": Always start with the fundraising or "Do Good" aspect. The primary message isn't the product; it's the purpose behind the product. This reinforces the community-focused tone.
• •Use Simple, Direct Language: The tone is encouraging and straightforward, not luxurious or technical. Avoid jargon about thread counts or weaves unless it directly supports the value proposition (e.g., "durable enough for countless washes").
• •Emphasize "We" and "You": Foster a sense of partnership. Use "we" when talking about the brand's mission and "you" to directly address the customer or fundraising partner, making them part of the story (e.g., "Together, we can reach our goal," or "Your purchase makes a difference").
• •Keep the Call-to-Action Purpose-Driven: Instead of "Buy Now," consider phrases like "Support a Cause," "Sleep for Good," or "Start Your Fundraiser." This connects the action of buying directly to the brand's core value of philanthropy.
• •Focus on the Dual Benefit: Every piece of copy should highlight the two-part value proposition: the customer gets a great product (quality, soft sheets) AND they contribute to a good cause. This "win-win" message is central to the brand's identity.

Social Perception

Due to the near-total lack of online presence or discussion, there is no discernible public or social perception of the brand. Its visibility is extremely low, likely limited to people who are directly involved in or targeted by their specific fundraising campaigns.

Copy Examples

• •Headline: Sleep Better Knowing You Made a Difference. Body: With Greater Than Sheets, a good night's sleep is about more than just comfort. It's about community. Every sheet set you purchase helps support our fundraising goals. Sleep great. Do good.
• •Headline: The Easiest Fundraiser Ever. Body: Forget car washes and bake sales. Offer something everyone needs: high-quality, super-soft bed sheets. Partner with Greater Than Sheets for a simple, effective, and cozy way to raise funds for your cause.
• •Headline: Comfort You Can Feel Good About. Body: Our premium sheets aren't just designed for softness—they're designed to make an impact. For just $45, you get a complete set of sheets and the satisfaction of contributing to a cause that matters.
• •Headline: Upgrade Your Bed, Uplift Your Community. Body: Why settle for ordinary sheets when you can have sheets with a purpose? Join the Greater Than Sheets movement and turn your next bedding purchase into a powerful act of giving.
• •Headline: The Feel-Good Fundraiser. Body: What if raising money felt as good as slipping into fresh, clean sheets? With our program, it does. Exceptional quality for your supporters, exceptional results for your cause.