Brand Tone

Elegant & Sophisticated, Approachable & Friendly, Celebratory & Joyful, Passionate & Dedicated

Brand Values

• •Quality
• •Connection & Togetherness
• •Artistry & Presentation
• •Customer Satisfaction & Service
• •Community

Best Practices

• •Emphasize Quality and Artistry: Always use descriptive language that highlights the premium nature of the ingredients and the beauty of the arrangements (e.g., "artisanal," "hand-selected," "gourmet," "beautifully crafted," "stunning presentation").
• •Focus on Connection and Celebration: Frame product descriptions and social media posts around the joy of sharing food with loved ones and celebrating special moments. Use words like "gather," "share," "celebrate," "togetherness," "memorable."
• •Maintain a Warm and Personal Voice: Incorporate the founder's passion and the brand's story where appropriate. Address the audience in a friendly, inviting manner. Share behind-the-scenes glimpses or customer stories to build a personal connection.
• •Visual Consistency is Key: Ensure all photography and visual content aligns with the elegant and sophisticated aesthetic. High-quality, well-lit, and appetizing images are crucial.
• •Engage Authentically: Respond to comments and messages with the same warmth and professionalism conveyed in the primary content. Show appreciation for customer feedback and actively participate in conversations to foster a community feel.

Social Perception

Premium & High-Quality Provider, Reliable & Professional, Creator of Special Experiences, Passionate & Talented

Copy Examples

• •Headline: Elevate Your Gatherings. Unforgettable Moments Start with Graze & Vines. Body: From intimate celebrations to grand events, our artfully crafted charcuterie boards and grazing tables are designed to bring people together. Discover the taste of togetherness. Call to Action: Explore Our Collections.
• •Headline: The Art of Grazing, Mastered for You. Body: Passionately prepared with the finest local and artisanal ingredients, each Graze & Vines creation is a feast for the eyes and the palate. Let us make your next occasion truly special. Call to Action: Plan Your Perfect Spread.
• •Headline: More Than Just Food, It's an Experience. Body: Join one of our engaging workshops or let us cater your next event. At Graze & Vines, we believe in creating joyful memories, one delicious bite at a time. Call to Action: Book a Workshop or Catering.
• •Headline: Gather. Graze. Repeat. Body: Life’s best moments are shared. Our gourmet grazing boxes and stunning tables are crafted to be the centerpiece of your cherished connections. Experience the Graze & Vines difference. Call to Action: Order Your Box of Joy.
• •Headline: Handcrafted with Passion, Served with Joy. Body: Kristi and the Graze & Vines team pour their hearts into every board, ensuring an unparalleled experience of quality and flavour for you and your guests. Call to Action: Meet Our Artisan Creations.