Brand Tone

Professional and Expert, Supportive and Solution-Oriented, Confident and Reliable, Direct and Informative

Brand Values

• •Quality
• •Professionalism
• •Comprehensive Support/One-Stop Shop
• •Customer Enablement
• •Innovation & Durability

Best Practices

• •Focus on the Professional: Always address the user as a skilled tradesperson or a serious DIYer who values quality and efficiency. Use language that resonates with their expertise and project needs.
• •Highlight Quality and Durability: Consistently reinforce the message that Tilers Trade Hub provides high-quality, durable, and reliable products. Use strong, confident language when describing product benefits.
• •Be Direct and Informative: Provide clear, concise, and factual information about products and services. Avoid overly casual or jargon-filled language that isn't industry-standard. The tone should be helpful and to the point.
• •Emphasize Solutions and Support: Position the brand as a partner in the tiler's success. Copy should convey that Tilers Trade Hub understands their challenges and provides the necessary tools and materials to overcome them.
• •Maintain a Confident, Authoritative Voice: The copy should project expertise and leadership in the tiling supply industry. This builds trust and reassures customers they are dealing with a knowledgeable source.

Social Perception

Customers generally value knowledgeable staff, good product availability, fair pricing, and reliability.

Copy Examples

• •Headline: Master Your Craft with Tilers Trade Hub. Body: Stop searching, start tiling. We provide Australia's professional tilers with a complete range of high-performance tools, adhesives, and supplies. Quality you can trust, results that speak for themselves.
• •Headline: The Foundation of a Flawless Finish. Body: Your reputation is built on precision and durability. At Tilers Trade Hub, we stock only industry-leading brands and innovative solutions designed for the demands of the modern job site. Get the gear that works as hard as you do.
• •Headline: Your Project, Our Priority. Body: From large-scale commercial jobs to intricate residential work, Tilers Trade Hub has the specialised equipment and bulk supplies you need, when you need them. Competitive pricing, expert advice, and a commitment to your success.
• •Headline: Don't Compromise on Quality. Build with the Best. Body: Tilers Trade Hub delivers world-class durability straight to your site. Explore our extensive selection of tiling essentials online – curated for professionals who demand excellence.
• •Headline: Equip Yourself for Excellence. Body: At Tilers Trade Hub, we understand the grit and precision your work demands. That's why we offer a comprehensive range of tiling tools and supplies engineered for performance and longevity. Shop smarter, tile better.