Brand Tone

Professional, Thoughtful, and Artisanal

Brand Values

• •Supporting Local Community
• •Quality & Craftsmanship
• •Meaningful Connections
• •Sustainability and Conscious Consumption
• •Curated Excellence & Ease

Best Practices

• •Lead with the "Why," Not Just the "What": Instead of saying "We sell gift boxes," start with the purpose: "We help you show appreciation." Frame every piece of copy around the solution you provide (e.g., strengthening relationships, boosting morale, making people feel valued).
• •Tell the Artisan's Story: Whenever possible, name the small business or artisan behind a product. Share a small detail about them or their craft. This reinforces your core value of supporting local and adds a layer of authenticity that competitors lack.
• •Use Sensory and Emotive Language: Words like "inviting," "cozy," "hand-poured," "small-batch," and "aromatic" create a richer, more tangible image of the products. Focus on the experience of receiving the gift.
• •Segment Your Messaging by Platform: Keep LinkedIn copy professional, focusing on ROI and business impact. On Instagram and Pinterest, lean into the visual aesthetic and the human stories behind the products. Use a warmer, more community-focused tone on Facebook.
• •Emphasize the Seamless Experience: For your corporate audience, the ease of the process is a major selling point. Use phrases like "Effortless Gifting," "Seamless from Curation to Delivery," and "We handle every detail" to reassure busy professionals that you are a reliable and efficient partner.

Social Perception

A Premium and Trusted Partner, Ethical and Purpose-Driven, A Source for Unique and High-Quality Gifts

Copy Examples

• •Strengthen Your Business Relationships, One Thoughtful Gift at a Time. We curate gifts from Canadian artisans that leave a lasting impression.
• •It's more than just a mug. It's a morning ritual, handcrafted by [Artisan Name] in their [City] studio. We chose it for our 'Morning Momentum' box because we believe the best partnerships start with a shared moment of warmth. #CorporateGifting #SupportLocal #ArtisanMade
• •Beyond the Bonus: Why Thoughtful Gifting is Your Key to Employee Retention in 2025.
• •Elevate Your Next Event with Memorable Gifts from Canadian Makers.
• •Don’t just send a gift. Send a story. Our curated boxes are filled with unique products from small businesses across Canada. Show your clients you truly value them. Discover our collections today.