Brand Tone

Enthusiast-driven, Passionate, Relatable, Inclusive, Quality-focused, Practical, Solution-Oriented, Approachable, Community-Oriented

Brand Values

• •Passion for Cars
• •Quality
• •Community
• •Experience
• •Efficacy and Convenience

Best Practices

• •Prioritize 'Quality' and 'Experience': Consistently highlight the premium nature of the products and the enhanced experience they provide for the user and their vehicle.
• •Use inclusive language ('we,' 'us,' 'fellow enthusiasts') to foster a sense of belonging.
• •Leverage the founder's story as a foundation for brand messaging.
• •Keep it Clear and Benefit-Driven: While passion is key, ensure the copy clearly communicates the practical benefits of each product.
• •Emphasize how products make car care 'easier, faster, and better' for the enthusiast.

Social Perception

Authentic, Quality-Oriented, Community-Focused

Copy Examples

• •Premium Car Care Products
• •Keep Your Ride Gleaming
• •Quality You Can Trust
• •A brand built by enthusiasts, for enthusiasts.
• •Let's keep our rides looking their best—because a clean car just drives better.