Brand Tone

sentimental, personal, heartfelt, reassuring, trustworthy, artisanal craftsmanship

Brand Values

• •Emotional Connection
• •Personalization and Uniqueness
• •Customer-Centricity
• •Quality Craftsmanship
• •Authenticity

Best Practices

• •Lead with Emotion: Always start with the feeling or the memory. The product is the medium, but the emotion is the message. Use evocative and sentimental language to connect with the audience on a personal level.
• •Tell a Story: Frame products within a narrative. Instead of just listing features, describe the moments they could be a part of—a birthday, an anniversary, a personal achievement.
• •Emphasize "Unique" and "Personal": Consistently use words like "your," "unique," "personalized," "one-of-a-kind," and "story" to reinforce the brand's core value of creating bespoke items.
• •Maintain a Warm and Approachable Tone: Write as if you are speaking to a friend about a heartfelt gift. Use a gentle, sincere, and caring voice. The positive reviews often mention the kindness of the owners, and the copy should reflect that human touch.
• •Ground the Brand in its French Roots: Subtly remind customers that the products are crafted with care in France. This adds a layer of authenticity, quality, and artisanal value that differentiates the brand from mass-produced competitors.

Social Perception

Overwhelmingly positive; customers perceive the brand as a partner in creating meaningful moments, service is described as gentle, efficient, and professional, and it's seen as a reliable and heartfelt business that delivers on its promises.

Copy Examples

• •Introducing the 'Horizon' Collection. Engrave the coordinates of a place that changed your life, a date that defined you, or a word that guides you. Your story, your journey, captured forever on our new line of personalized compasses. Find your direction.
• •Some stories aren't meant for books. They’re meant to be worn close to the heart. At Gravure Des Mots, we turn your cherished memories into beautifully engraved jewelry. What story will you tell?
• •More than a keychain, it's a pocket-sized reminder of what truly matters. Engraved with your child's first drawing, a handwritten note from a loved one, or the date you began your adventure together. Crafted with durable leather and a precision-engraved metal plate, it’s designed to carry your most precious memories, every single day.
• •This year, give a gift that whispers their name long after the holidays are over. From elegant necklaces engraved with a meaningful date to timeless pocket watches bearing a personal message, find a truly unique present at Gravure Des Mots. Give the gift of emotion.
• •Gravure Des Mots was born from a simple belief: that the most beautiful words are the ones that come from the heart. Here in our workshop in Hauts-de-France, we don’t just engrave metal; we immortalize love, celebrate milestones, and give a voice to unspoken emotions. Every piece we create is a piece of someone's story.