Brand Tone

Evocative & Poetic, Passionate & Authentic, Artistic & Craft-Oriented, Darkly Romantic & Melancholic, Community-Focused

Brand Values

• •Craftsmanship & Artistry
• •Quality Ingredients
• •Authenticity & Passion
• •Storytelling through Scent & Art
• •Embracing Darkness & Individuality
• •Reviving Tradition

Best Practices

• •Embrace Evocative Language: Use rich, sensory words that paint a picture and evoke feelings related to the brand's core themes (e.g., "haunting," "ethereal," "whispers," "shadows," "moonlit," "ancient").
• •Maintain a Passionate & Authentic Voice: Let the genuine love for the craft and the aesthetic shine through. Share the "why" behind the creations, connecting with the founder's original inspiration.
• •Tell Stories, Don't Just Sell Products: Frame product descriptions and social media posts as small narratives or invitations to an experience. Focus on the mood, atmosphere, or feeling the product will inspire.
• •Incorporate Thematic Keywords Consistently: Weave in terms related to Victorian mourning, gothic art, horror, Halloween, and the "beauty in decay" naturally within the copy to reinforce brand identity.
• •Speak Directly to Your "Darkling" Audience: Acknowledge and validate the unique tastes of your community. Use language that resonates with those who appreciate the darker, more artistic, and melancholic aspects of beauty.

Social Perception

Highly Regarded for Quality & Uniqueness, Artistic & Aesthetically Pleasing, Evocative & Mood-Setting, Trusted Small Business, Niche Appeal, Strong Community

Copy Examples

• •Unearth the scent of Midnight Bloom. Hand-poured soy wax whispers tales of moonlit gardens and forgotten enchantments. Let its haunting fragrance envelop your sacred space. Dare to wander into the dark.
• •Drape your world in the art of shadows. Our sculptural candles: more than decor, they are keepers of stories, ignited by your spirit. What tales will you tell tonight? #GraveyardWanders #GothicHome #DarkAesthetic
• •An olfactory ode to silent histories. Sepulchre Serenade blends ancient incense, fallen leaves, and a whisper of spectral rose. A fragrance for souls who find beauty in the eternal and solace in the sublime.
• •A Haunting Invitation from Graveyard Wanders… (Body Teaser: Discover new arrivals, crafted for the discerning soul that seeks beauty beyond the veil.)
• •At Graveyard Wanders, we don't just make candles and perfumes; we craft artifacts of emotion. Inspired by Victorian sorrow and gothic splendor, each piece is a handmade testament to the profound beauty found in life's deeper shadows.