Brand Tone

Educational, trustworthy, empowering, scientific yet accessible, supportive, and encouraging, aiming to make customers feel confident in their skincare choices.

Brand Values

• •Scientific Efficacy
• •Simplicity
• •Integrity and Transparency
• •Mindful Self-Care
• •Local Pride

Best Practices

• •Lead with Science, Follow with Simplicity: Always ground product benefits in scientific evidence but present it in an easy-to-understand and accessible way.
• •Embrace the "Mindful Moment": Connect the act of using the products to a ritual of self-care and gratitude. Use words like "ritual," "empower," "confidence," and "appreciate."
• •Champion Your Filipino Roots: Proudly mention that the brand is Filipino-owned and made. This resonates strongly with the local market and builds community pride.
• •Use a Consistent Lexicon: Regularly use brand keywords like "intelligent," "simplified," "science-backed," "multifunctional," and "thoughtfully created" across all channels.
• •Leverage Testimonials as Proof: Share customer reviews and before-and-after photos that validate the brand's claims. Frame these stories as shared successes within the Gratitude Bar community.

Social Perception

Authentic, reliable, high-quality, effective, affordable, credible, trustworthy, and evokes loyalty from its customers due to visible results and the founder's background.

Copy Examples

• •Ready to say goodbye to dark spots and hello to your natural glow? ✨ Our Bright Drops serum, formulated by a licensed chemist, combines Alpha Arbutin and Niacinamide to give your skin the love it deserves. Your simplified, science-backed routine starts here. #GratitudeBarPH #ScienceBackedSkincare #GlowUp
• •Tired of complicated skincare routines that don't deliver? Discover Gratitude Bar, a proud Filipino brand founded by a chemist. We create intelligent, multifunctional skincare for your long-term skin health. Get maximalist results with minimalist effort. Shop now and find your glow! #PinoySkincare #IntelligentSkincare
• •Your skin called. It wants science-backed results.
• •Intelligent Skincare, Simplified. Founded by a licensed chemist for your healthiest skin.
• •My 3-step routine for clear, glowing skin. ✨ #MinimalistSkincare #GratitudeBar